38 Female Founders Unite Against Trump Tariffs, Warn of Small Business Crisis
A coalition of 38 female consumer startup founders has issued an urgent plea to the White House and Congress, warning that President Trump’s escalated tariffs could devastate small businesses. The open letter highlights how sudden tariff hikes are creating unsustainable financial burdens, with one founder facing a shocking $200,000 annual cost increase.
The Tariff Landscape: A 90-Day Pause With Major Exceptions
While the administration recently announced a 90-day tariff pause for some countries (setting rates at 10%), China faces a staggering 145% tariff that includes previous levies. This dramatic increase has sent shockwaves through small business supply chains.
Key Concerns From Startup Founders
- Unanticipated costs: Juliet Wine founder Allison Luvera reports a $200K annual tariff bill for essential packaging with no U.S. alternative
- Price spikes up to 80%: Some packaging components face near-doubling in costs
- Competitive disadvantage: Small businesses lack the negotiating power of large corporations
“Unlike large corporations, small businesses lack the leverage to renegotiate supply chain contracts, the margins to absorb steep cost increases, or the capital required to rapidly reconfigure global supply chains,” Luvera wrote in the open letter.
Who’s Behind the Movement?
The signatories represent:
- $800 million in combined annual revenue
- Thousands of employees
- Diverse consumer brands including Dune Suncare and Rael
Notable signers include designer Rebecca Minkoff and Alison Wyatt of the Female Founder Collective.
Three-Pronged Solution Proposal
The coalition is advocating for:
- Immediate small business exemptions from tariff increases
- Comprehensive impact assessment to quantify effects on SMBs
- Government support programs including:
- Supply chain transition grants
- Targeted tax incentives
- Technical assistance programs
Call to Action: How Businesses Can Respond
The founders encourage other affected businesses to:
- Contact congressional representatives
- Share their tariff impact stories
- Join advocacy efforts for small business protections
With the 90-day pause underway, the group sees a critical window to influence trade policy before permanent damage occurs to America’s small business ecosystem.
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