Acast and JioSaavn Forge Strategic Partnership to Expand Podcast Ecosystem in India
In a significant move for India’s growing podcast market, Acast, a leading global podcast monetization and distribution platform, has partnered with JioSaavn, one of India’s largest audio streaming services. This collaboration will integrate Acast’s extensive podcast library and monetization tools into JioSaavn’s platform, offering Indian listeners access to premium content while empowering creators with advanced revenue-generating capabilities.
Why This Partnership Matters
- Massive Audience Reach: JioSaavn boasts 104 million monthly active users, making it India’s second-largest streaming service after Gaana, with a 24% market share (per OTT Audience Measurement Insights).
- Podcast Growth Potential: India’s podcast market is still nascent but rapidly expanding, with JioSaavn alone offering 200+ hours of original content since its 2016 launch.
- Monetization Opportunities: Acast brings its expertise in dynamic ad insertion and subscription paywalls, enabling creators to monetize effectively.
What’s Changing for Listeners and Creators?
- Expanded Content Library: Over the next two months, JioSaavn users will gain access to Acast’s premium podcast network, featuring publishers like the BBC, Guardian, Financial Times, and PBS NewsHour.
- Tech Integration: JioSaavn will leverage Acast’s tools to enhance podcast discovery, analytics, and ad-targeting for creators.
Industry Perspectives
Ishani Dasgupta, JioSaavn’s Lead of Podcast Partnerships, highlighted the opportunity:
“Podcasting is still nascent in India, but momentum is accelerating. With 1.3 billion potential listeners, this partnership unlocks new audiences, shows, and brand collaborations.”
The Bigger Picture
This deal underscores India’s emergence as a key market for audio content, with global players like Acast tapping into local platforms to drive adoption. For podcasters, it opens doors to monetization in a region where paid content models are still evolving.
Looking ahead, expect more cross-border collaborations as India’s digital audio space heats up.
🚀 Technology Solutions & Recommendations
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- Easy assembly with clear instructions—no technical expertise required
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