Action Discover by AdAction Launches: Enhanced Mobile App Targeting Strategy
Lakewood, Colorado — May 2, 2017 (SOURCE: Business Wire via VentureBeat)
AdAction today announced the launch of Action Discover, a groundbreaking app discovery platform designed specifically for mobile advertising clients. This new targeting solution was unveiled during this year’s Mobile Apps Unlocked summit in Las Vegas.
What is Action Discover?
Action Discover offers its exclusive clients high-volume, precision-targeting capabilities to optimize ad campaigns and drive significant scale while maximizing return on ad spend (ROAS). By leveraging deep-level user analysis, the platform connects advertisers with ideal mobile app users based on detailed insights into their needs and behaviors.
Key Features of Action Discover
- Real-time Targeting: Utilizes granular data points including age, interests, and behavioral traits for immediate campaign execution.
- Advanced Campaign Execution: Empowers marketers to implement more sophisticated strategies focused strategically on user acquisition quality.
- In-house Media Buying: Integrates direct access to popular social network channels (like Facebook and Instagram), incorporating look-alike audiences and interest group metrics.
How Action Discover Works
The platform provides unmatched insights into the user lifecycle, enabling efficient targeting for superior results. Brian Fox, AdAction Founder and CEO, stated:
“Action Discover gives an in-depth analysis to determine what each user is looking for, allowing us to connect them with their ideal mobile app.”
“This approach ensures high-quality installs for our clients, delivering downstream engagement and retention needed to surpass key performance indicators (KPIs) effectively.”
By overlaying these metrics from AdAction’s in-house buying with Action Discover’s capabilities, advertisers gain enhanced precision and reach optimal target audiences.
The Value Proposition of Precision Targeting
AdAction leverages its platform’s deep-level targeting to deliver unparalleled understanding for executing advanced campaigns. Fox emphasized:
“We are passionate about our clients’ success.”
“Action Discover is an opportunity to cultivate smarter campaign targeting for marketers and acquire users who demonstrate lasting engagement with the promoted apps.”
AdAction Interactive: Industry Leader in Mobile Marketing Technology
AdAction leads the mobile app acquisition sector by providing custom, performance-based marketing solutions driven by technology.
The company specializes in optimizing campaigns to achieve quality installs and downstream user engagement for maximum return on investment (ROI). As a premier ad network, AdAction facilitates over 6 million monthly installs globally, connecting elite agencies and Fortune 100 companies through exclusive publisher partnerships across more than 180 countries.
About Action Discover Relevance in Today’s Mobile Advertising Landscape
Mobile app advertising requires increasingly sophisticated targeting strategies. With billions of potential users worldwide, conventional methods often result in inefficient spending and poor user quality.
Action Discover addresses these challenges by combining:
- Behavioral Targeting: Identifying users based on real-time actions and intent.
- Demographic Precision: Understanding target audience traits beyond surface-level data.
- Strategic Integration: Allowing seamless overlay with AdAction’s existing media buying expertise for hyper-focused campaigns.
These capabilities help advertisers move past broad reach strategies toward targeted engagement, maximizing the effectiveness of their acquisition spend and delivering users more likely to convert and retain.
Action Discover vs. Traditional Targeting Approaches in Mobile Apps
Compared to standard mobile ad targeting which often relies on assumptions or surface-level interests, Action Discover utilizes a deeper behavioral analysis. This allows for:
- More Accurate User Matching: Connecting apps with users who genuinely align with their offering.
- Reduced Waste: Minimizing ad spend reach non-engaging audiences.
- Improved Campaign ROI: Focusing on downstream user retention and engagement metrics.
Conclusion: Action Discover as a Strategic Advantage in Mobile App Acquisition
Action Discover represents an evolution in how mobile advertising campaigns can be executed. Its deep targeting approach ensures that clients not only receive quality installs but also benefit from users demonstrating sustained engagement—a critical factor for long-term app success.
As the competitive landscape of mobile marketing intensifies, solutions like Action Discover provide a distinct advantage by enabling data-driven acquisition strategies focused on performance and user lifetime value.
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