Alamo Drafthouse Pivots to On-Demand Streaming During Pandemic
The Beloved Theater Chain Adapts to a New Era
For cinephiles, Alamo Drafthouse has long been the gold standard of movie-going experiences. Renowned for its strict no-talk policy during films and exceptional craft beer selection, the theater chain cultivated a devoted following. Many fans, including this writer, would gladly drive over an hour just to watch a highly anticipated film at an Alamo location rather than settle for a standard multiplex.
Introducing Alamo On Demand
With theaters temporarily closed due to COVID-19 safety measures, Alamo Drafthouse has made a strategic pivot. The company recently launched Alamo On Demand, a new digital platform offering curated film rentals and purchases.
Behind the Technology
Building a robust streaming service presents significant technical challenges - particularly for a mid-sized theater chain with about 40 locations. To overcome this, Alamo partnered with ScreenPlus, a streaming technology provider. The collaboration divides responsibilities:
- Alamo Drafthouse: Handles film curation and selection
- ScreenPlus: Manages technical infrastructure including DRM and geoblocking
A Curated Approach to Streaming
Unlike massive platforms that prioritize quantity, Alamo On Demand takes a selective approach:
- Every film is personally recommended by at least one Alamo team member
- The collection carries Alamo’s signature stamp of approval
- Current offerings range from acclaimed classics (“Apocalypse Now”) to modern masterpieces (“Parasite”) and hidden gems
Pricing and Availability
Most titles are available for both rental and purchase, with prices varying by film. The service currently operates through a web platform, with mobile apps for iOS and Android in development.
Future Plans and Loyalty Integration
Alamo has announced exciting upcoming features:
- Integration with the Alamo Victory loyalty program
- Potential discounts for films previously seen at their theaters
- Continued expansion of the curated library
This strategic move allows Alamo Drafthouse to maintain its connection with film lovers while adapting to current challenges in the entertainment industry.
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