Altice Acquires French AdTech Leader Teads in $308M Deal
In a major move for the digital advertising space, European telecom giant Altice NV has announced its acquisition of Teads, a pioneering French video advertising technology startup, in a deal valued at $308 million.
Why This Acquisition Matters
This strategic acquisition positions Altice—a Netherlands-based telecom leader—to expand its digital advertising capabilities through Teads’ innovative outstream video ad platform. The deal underscores the growing convergence between telecom and adtech industries.
Key Deal Highlights:
- Valuation: $308 million on a cash and debt-free basis
- Payment Structure: 75% paid at closing, 25% subject to undisclosed earnout clauses
- Expected Closing: Mid-2017
About the Companies
Altice at a Glance
- Founded by billionaire entrepreneur Patrick Drahi
- Owns SFR, one of France’s largest internet/wireless providers
- Provides telecom and media services across multiple continents
Teads: The AdTech Innovator
- Founded: 2011 by French entrepreneurs
- Headquarters: New York City (originally Paris)
- Specialization: Outstream video advertising technology
- Market Position: Leading video advertising marketplace
Growth Trajectory & Financials
Teads has demonstrated impressive growth:
- Revenue: $200 million annual revenue (2016)
- Growth Rate: 44% year-over-year organic revenue growth
- Funding: \(55M in venture capital + \)72M in debt equity
- Global Presence: 450 employees across 30 offices in 19 countries
“We’re excited to join the Altice team and continue innovating in digital advertising,” said Pierre Chappaz, Teads founder and executive chairman. “Our focus has always been delivering measurable performance through technological innovation.”
Strategic Implications
This acquisition enables Altice to:
- Strengthen its digital advertising capabilities
- Leverage Teads’ proprietary video ad technology
- Expand its offering to global advertisers
Teads’ unique outstream video solution—which serves ads within content as users scroll—has become increasingly valuable in an era where consumers skip traditional pre-roll ads.
The deal represents another significant consolidation in the competitive adtech landscape and highlights the growing value of video advertising technologies.
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