App Annie Launches Ascend: A Game-Changer in Ad Analytics
App Annie, the leading mobile data and analytics platform, has unveiled its newest offering: App Annie Ascend. This powerful ad analytics solution builds upon the company’s 2019 acquisition of Libring, now rebranded and enhanced to meet today’s mobile advertising challenges.
Expanding Beyond Traditional App Analytics
CEO Ted Krantz positions Ascend as a strategic expansion into the advertising analytics space, targeting:
- Game publishers
- Ad-supported app developers
- Supply-side advertising platforms
“We’re reaching a dramatically different market,” Krantz explains, noting the product’s potential to combine first-party publisher data with App Annie’s comprehensive market intelligence.
Solving the Mobile Advertising Visibility Crisis
With increasing privacy restrictions like Apple’s App Tracking Transparency framework, Krantz warns:
“The room is going to get pretty dark for advertisers. Ascend provides the flashlight.”
The platform addresses this challenge by:
- Offering hundreds of data connectors to major ad platforms (AdColony, Unity, Chartboost)
- Enabling side-by-side comparison of disparate data sets
- Maintaining strict data quarantine between customer data and App Annie’s market intelligence
The Competitive Edge: Benchmarking and Market Context
What sets Ascend apart is its unique value proposition:
- Comprehensive Integration: Eliminates the need to manage multiple API connections
- Actionable Insights: Transforms raw data into strategic decision-making tools
- Future Benchmarking: Planned capability to compare performance against industry peers
“Without market data context,” Krantz emphasizes, “you can’t be certain you’re making the right calls.”
Early Adopters See Immediate Value
Leading companies like Reddit and Jam City are already leveraging Ascend’s capabilities:
Reddit’s Perspective:
“Ascend eliminates the burden of integrating and maintaining dozens of APIs, allowing us to focus on achieving KPIs and optimizing campaigns. Its well-designed reporting tools have become essential to our marketing infrastructure.”
— Spiros Christakopoulos, Director of Marketing, Reddit
The Future of Mobile Ad Analytics
As the mobile advertising landscape grows more complex, solutions like Ascend that combine:
- First-party data integration
- Market-wide benchmarking
- Cross-platform visibility
are poised to become indispensable tools for performance-driven publishers and advertisers.
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