Apple Doubles Down on Vision Pro with Two New Models
Despite mixed reception of its first-generation mixed reality headset, Apple is pushing forward with ambitious upgrades to its Vision Pro lineup, reports Bloomberg’s Mark Gurman. The tech giant is reportedly developing two distinct models to address key user concerns and expand functionality.
Addressing First-Gen Shortcomings
One model aims to solve the most common criticisms of the original Vision Pro:
- Reduced weight for improved comfort during extended use
- Lower price point (targeting below $3,500)
These improvements face significant engineering challenges, particularly with ongoing tariff uncertainties under the Trump administration that could impact production costs.
The Mac-Connected Vision Pro
The more innovative development is a professional-focused model featuring:
- Direct Mac integration for display streaming
- Enterprise application support
- Potential workstation replacement capabilities
This model could position Apple as a serious contender in professional AR/VR workflows, competing with enterprise solutions from Microsoft and Meta.
Cook’s Long-Term AR Vision
These developments align with CEO Tim Cook’s ultimate goal: creating all-day wearable AR glasses. While technical hurdles remain for true lightweight AR wearables, these Vision Pro iterations suggest Apple’s commitment to gradual, practical advancements in spatial computing.
Industry analysts suggest these moves demonstrate Apple’s “bridge strategy” - releasing intermediate products while working toward revolutionary AR glasses that could debut later this decade.
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