Brave Robot: Pioneering Sustainable Ice Cream with Perfect Day’s Urgent Company
The alternative dairy revolution takes a bold step forward as Perfect Day founders Ryan Pandya and Perumal Gandhi team up with dairy industry veteran Paul Kollesoff to launch The Urgent Company—a sustainability-driven food innovation platform. Their debut product? Brave Robot, a groundbreaking animal-free ice cream brand.
The Urgent Company: A Mission for Sustainable Food Innovation
Backed by Perfect Day’s $300M funding round (led by the Canadian Pension Plan Investment Board, Temasek, and Horizons Ventures), The Urgent Company aims to redefine the future of food by:
- Leveraging plant-based and bioengineered proteins (including Perfect Day’s flora-based dairy)
- Adopting eco-friendly packaging and logistics
- Accelerating product development with a lean, agile team
“We’re not just commercializing alternative proteins—we’re modernizing the entire food value chain,” says Pandya.
Brave Robot Ice Cream: A Climate-Conscious Indulgence
Key Features:
- Price Point: $5.99 per pint (DTC model)
- Initial Availability: California (with national retail expansion planned)
- Flavors: 8 innovative options, including:
- Vanilla ‘N Cookies
- Hazelnut Chocolate Chunk
- Raspberry White Truffle
- PB ‘N Fudge
Sustainability Beyond Ingredients
Brave Robot’s environmental commitment extends to:
- Carbon footprint reduction across production and distribution
- Rapid commercialization (launched in just 3 months with an 8-person team)
- Future-proof protein flexibility (“We’ll use any protein on Earth,” notes Gandhi)
Why “Urgent”? A Race Against Climate Change
The company’s name reflects its ethos: “Let’s hurry the world toward sustainable food systems,” Kollesoff emphasizes. With climate challenges escalating, The Urgent Company positions itself as a catalyst for rapid, scalable change.
Image Credits: The Urgent Company, Business Wire
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Key Features:
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