Amazon Prime Video Eyes Live Election Coverage with Brian Williams
Amazon Prime Video may soon venture into live news broadcasting—at least for one high-stakes night. According to Variety, the streaming giant is in discussions with veteran news anchor Brian Williams to host a live Election Night special for the upcoming U.S. presidential election.
A Strategic Move into Live Programming
While Amazon built its streaming empire on on-demand movies and shows, the platform has been steadily expanding into live events. This includes its successful Thursday Night NFL broadcasts, which have drawn significant viewership. Even Netflix—long resistant to live sports—recently secured a landmark deal with WWE, signaling a broader industry shift toward live content.
What to Expect from Amazon’s Election Special
- Non-Partisan Coverage: The special aims to provide balanced, real-time analysis as election results unfold, competing with traditional TV news networks.
- One-Off Event: Amazon has no plans to launch regular news programming, positioning this as a standalone broadcast.
- Star Power: Brian Williams, known for his tenure at NBC and MSNBC, would bring credibility and experience to the project.
Why This Matters
Amazon’s potential election night special highlights the growing convergence of streaming platforms and live news. As audiences increasingly cut the cord, streaming services are seizing opportunities to deliver must-watch live events—from sports to politics.
Amazon declined to comment when reached by TechCrunch.
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