How the Pandemic Reshaped Dating – And What’s Next

The COVID-19 pandemic hasn’t just changed how we maintain relationships—it’s revolutionized how they begin. With social distancing becoming the norm, first encounters have increasingly moved online, creating both challenges and opportunities for the dating app industry.

Whitney Wolfe Herd: A Trailblazer in Digital Dating

At the forefront of this transformation is Whitney Wolfe Herd, founder and CEO of Bumble. Her appearance at Disrupt 2020 (September 14-18) promises unique insights into the future of digital dating. Wolfe Herd’s journey is particularly noteworthy:

  • Co-founded Tinder and revolutionized online dating as VP of Marketing
  • Founded Bumble after a high-profile sexual harassment lawsuit against Tinder (later settled)
  • Secured major investment from Badoo founder Andrey Andreev to launch the female-first dating platform

The Evolution of Bumble’s Leadership

2019 marked a pivotal year for Bumble’s parent company:

  • Andreev sold his stake to Blackstone following reports of workplace misconduct at Badoo
  • MagicLab (the parent company) rebranded as Bumble
  • Wolfe Herd assumed leadership of the entire digital dating empire, including:
    • Badoo
    • Bumble
    • Lumen
    • Chappy

Building a 100 Million-User Empire

Bumble’s growth to over 100 million users stands out in Silicon Valley for several reasons:

  • Pioneered women-first approach to online dating
  • Maintained consistent growth despite market saturation
  • Expanded into professional networking with Bumble Bizz

New Leadership for a New Era

Recent executive appointments signal Bumble’s continued evolution:

  • Tariq Shaukat: President
  • Ronen Benchetrit: Chief Technology Officer
  • Tran Taylor: Chief People Officer

Join the Conversation at Disrupt 2020

Don’t miss this rare opportunity to hear Whitney Wolfe Herd discuss:

  • How dating apps are adapting to pandemic realities
  • The future of digital relationships
  • Bumble’s unique approach to growth and innovation
  • Leadership lessons from building a dating empire

The virtual nature of Disrupt 2020 makes this session more accessible than ever for entrepreneurs, tech enthusiasts, and anyone interested in the future of human connection.


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