CES 2025: Autonomous Vehicles Steal the Spotlight in Transportation Tech
The Changing Landscape of CES Automotive Exhibits
As CES 2025 kicked off, notable absences marked the show floor. Major U.S. and European automakers were conspicuously missing, creating space for Chinese EV manufacturers to shine. Brands like Zeekr (Geely Holdings), Wey (Great Wall Motor), and Xpeng filled the void in the West Hall of the Las Vegas Convention Center, traditionally the hub for automotive innovation.
While the physical exhibits felt lighter, groundbreaking announcements still emerged. Toyota revealed its completed Woven City prototype near Mount Fuji and surprised attendees with news of its rocket development program - demonstrating how CES has evolved beyond traditional product displays.
Autonomous Driving Takes Center Stage
The Rise of AI-Powered Mobility
Japanese company Tier IV showcases autonomous tech at CES 2025. Image Credits: Kirsten Korosec
Self-driving technology dominated CES 2025 with major players showcasing advancements:
- Robotaxi leaders like May Mobility, Tier IV, Waymo, and Zoox demonstrated their latest systems
- Zoox offered media rides in their autonomous vehicles throughout the event
- Agricultural automation expanded with John Deere and Kubota showcasing self-driving farm equipment
- Startup innovation included Polymath Robotics’ off-road autonomous systems
Honda made waves with its ASIMO operating system (named after its iconic robot) for next-gen EVs, while Comma.ai showcased its open-source driver-assistance technology rivaling Tesla’s Autopilot.
Nvidia’s Expanding Automotive Ecosystem
Nvidia’s Jensen Huang at AI Summit Japan. Image Credits: Akio Kon/Bloomberg/Getty Images
Nvidia continued its CES tradition of automotive partnerships, this year focusing on comprehensive self-driving solutions:
- Toyota collaboration: Nvidia’s Drive AGX Orin and DriveOS will power future Toyota vehicles
- Aurora Innovation partnership: Nvidia tech will support autonomous trucking systems
- Uber alliance: Ride-hail giant will use Nvidia’s Cosmos simulation and DGX Cloud for AV development
These partnerships highlight Nvidia’s strategy to provide end-to-end solutions from simulation to onboard computing.
Revolutionary Display Technologies
Automotive displays evolved beyond traditional screens:
- Valeo’s Panovision: Full-screen projection at windshield base with integrated driver monitoring
- Hyundai Mobis innovation: Entire windshield transforms into transparent holographic display
These technologies promise to enhance both safety and user experience in next-generation vehicles.
Generative AI Enters the Automotive Space
Toyota’s Akio Toyoda presents at CES 2025. Image Credits: Artur Widak/Anadolu/Getty Images
Generative AI emerged as a major theme across automotive exhibits:
- BMW-Amazon collaboration: Integrating Alexa’s LLM technology for natural language navigation
- Qualcomm advancements: Enhanced digital cockpit systems with AI-powered features including:
- Real-time driver monitoring
- Biometric personalization
- Context-aware recommendations
These developments signal a shift toward more intuitive, personalized in-car experiences.
Micromobility’s Surprising Resilience
Image Credits: Kirsten Korosec
Despite industry challenges, electric micromobility showed strong presence:
- Vmax debuted six new scooter models
- Aima Technology revealed multiple e-bikes
- Heybike launched a mid-drive fat tire model
- Segway introduced two tech-packed e-bikes under $3,000
Verge Motorcycles’ Donut Lab showcased an innovative electric motor integrated directly into tires, proving continued innovation in personal electric transport.
Correction: An earlier version incorrectly stated Valeo’s Panovision would feature in BMW’s Neue Klasse vehicles. Valeo confirms no business agreement exists with BMW for this technology.
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