Cheetah Mobile Rebrands Ad Business as Cheetah Ads to Elevate Vertical Video Marketing
Cheetah Mobile, a leading China-based tech company with over 612 million monthly active users, has announced the rebranding of its mobile advertising division to Cheetah Ads. This strategic move aims to unify its global ad offerings under a single, recognizable brand while focusing on immersive vertical video ads for mobile users.
Why the Rebrand Matters
The shift from Cheetah Ad Platform to Cheetah Ads reflects the company’s commitment to delivering seamless, high-impact advertising experiences across its ecosystem of apps, including:
- News Republic (personalized news)
- Live.me (live streaming)
- Clean Master (utility tool)
- CM Security (privacy protection)
Additionally, Cheetah Ads extends its reach through partner platforms like musical.ly, amplifying opportunities for brands to connect with engaged audiences.
Key Features of Cheetah Ads
1. AI-Powered Vertical Video Ads
Leveraging Cheetah Mobile’s artificial intelligence expertise, the platform delivers contextually relevant ads tailored to user behavior.
2. Full-Screen Immersive Formats
Ads appear in high-impact vertical video formats across multiple touchpoints, including:
- Pre-social moments (e.g., AppLock screens)
- In-social engagement (e.g., Live.me streams)
- Content discovery (e.g., News Republic articles)
3. Global Audience Reach
With a presence in over 200 countries, Cheetah Ads offers brands access to diverse demographics and purchasing behaviors.
Leadership Insights
Scarlett Xiao, Senior VP of Global Marketing at Cheetah Mobile, emphasized:
“Cheetah Ads transforms traditional advertising into useful, desirable experiences. Our AI-driven targeting ensures ads resonate with users while delivering value to brands.”
Arther Wu, Senior Director of Monetization, added:
“Our success in utility apps laid the foundation for this expansion into content and AI. Cheetah Ads represents the next evolution in mobile advertising.”
The Future of Mobile Advertising
Cheetah Ads positions itself as a next-gen ad solution, combining AI precision with engaging vertical video formats. For brands, this means:
- Higher engagement rates
- Context-aware placements
- Seamless integration into user journeys
As mobile consumption grows, Cheetah Ads aims to redefine how advertisers connect with audiences—one vertical video at a time.
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