Could Connyct Be the Next Big Social App for College Students?
With the potential TikTok ban looming in the U.S., a new contender has entered the social media arena—Connyct, an exclusive platform designed specifically for college students. But does the market really need another social app? Connyct’s founders believe so, and they’re banking on TikTok’s uncertain future to fuel their growth.
What Makes Connyct Different?
Connyct mirrors many features of TikTok, including:
- Personalized content feeds
- Private messaging
- Video creation tools (music, filters, stickers, and editing capabilities)
- Event discovery for campus activities
- Community channels for shared interests
However, its key differentiator is exclusivity. Users must register with a .edu email address, ensuring only verified college students can join. Each university gets its own private network, fostering a safer space for students to connect without external interference.
Why Exclusivity Matters
In an interview with TechCrunch, Matthew Berman, Connyct’s co-founder and CEO, highlighted the app’s appeal:
“TikTok and Instagram can be intimidating for college students. Unwanted DMs, creepy comments, and concerns about parents or future employers seeing posts are real issues. Connyct eliminates those worries by keeping the community campus-only.”
Event Discovery & Monetization
Beyond social networking, Connyct offers:
- Event Discovery: Students can organize and promote parties, club meetings, and Greek life activities.
- Monetization Opportunities: An Ambassador Program lets students earn through content creation, referrals, and event promotions. Rewards include merch, gift cards, and cash.
Industry Veterans Back the App
Connyct’s team brings serious credibility:
- Matthew Berman: Founder of Chunnel.TV (500K monthly users).
- Bill Campbell (Chief Music Officer): Advisor to Spotify and TikTok.
- Simmy Kustanowitz (CMO): Former producer of Impractical Jokers.
- Collaboration with Nikita Bier, founder of Gas (acquired by Discord).
The app also consulted 50+ students from universities like LSU, UC, and Purdue to refine its features.
Challenges & Competition
College-focused apps have a mixed track record:
- Facebook’s Campus (2020) shut down due to low adoption.
- Fizz (2022) thrives with 240 campuses and $41.5M in funding.
Connyct’s veteran team and timing (amid TikTok’s legal battles) could give it an edge.
Availability
Currently, Connyct is iOS-only, with Android and desktop versions in development.
Will it succeed where others faltered? Only time—and student adoption—will tell.
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