Crittercism Revolutionizes Mobile App Monitoring with Business-Centric Approach
Mobile app performance monitoring leader Crittercism has unveiled its groundbreaking Transactions tool, designed to help businesses identify and prioritize the most critical operational issues affecting their mobile applications.
Beyond Basic Metrics: Connecting App Performance to Business Impact
CEO Andrew Levy explains that traditional monitoring tools often fail to provide meaningful context: “While existing solutions can show you problem frequency and user impact, they don’t correlate these issues with what actually matters to your business.”
Key differentiators of the Transactions tool:
- Prioritizes issues based on business-critical operations rather than just occurrence frequency
- Allows companies to define custom metrics and thresholds for critical activities
- Provides targeted alerts when high-priority functions are compromised
Real-World Application: Why Context Matters
Levy illustrates with a compelling example: “In a banking app, profile update failures affecting 99% of users might seem catastrophic—until you realize that the 1% experiencing money transfer failures represents your most critical business function.”
Mobile-First Monitoring in a Server-Obsessed Market
Crittercism distinguishes itself from compe*****s like New Relic and AppDynamics through its exclusive focus on mobile device performance:
- Server-side vs. Device-side Monitoring: While compe*****s track backend infrastructure, Crittercism analyzes app behavior directly on user devices
- End-to-End Visibility: Provides complete insight into app failures at the moment they occur on any device
“This mobile-first approach gave them a significant market advantage,” confirms Andy Vitus of Scale Venture Partners, which led Crittercism’s $30M Series C funding round.
The Expanding Monitoring Ecosystem
Crittercism operates within a growing landscape of performance monitoring solutions:
- Data Center Monitoring: Tools like ScienceLogic
- Server-Side Application Monitoring: New Relic, AppDynamics
- Incident Management: Platforms like PagerDuty ($27.2M Series B)
Proven Enterprise Adoption
The platform counts industry leaders among its clients, including:
- Netflix
- PayPal
- eBay
- DocuSign
With $48.7M in total funding from top-tier investors like Google Ventures and Accenture, Crittercism is well-positioned to capitalize on the mobile revolution.
The Mobile Imperative
“With companies like Groupon reporting 54% of business now conducted via mobile,” Levy emphasizes, “understanding app performance isn’t just technical—it’s fundamental to business operations.”
This strategic enhancement to Crittercism’s platform empowers businesses to:
- Align technical monitoring with business priorities
- Rapidly identify revenue-impacting issues
- Make data-driven decisions about resource allocation
Photo credit: Can Stock Photo
