Crowdtilt Rebrands as Tilt: Expanding Beyond Crowdfunding

San Francisco-based startup Crowdtilt has officially rebranded to Tilt, signaling a strategic shift toward becoming a versatile funding platform for diverse projects. The move reflects the company’s ambition to evolve beyond its crowdfunding roots.

A New Vision for Group Funding

In an exclusive interview, Tilt CEO James Beshara revealed that the name change aligns with a streamlined redesign of the platform’s website and tools.

“Everything is just becoming simpler,” Beshara emphasized.

The rebrand arrives during a pivotal growth phase for Tilt:

  • 30% monthly revenue growth over the past two years
  • More daily campaign launches than compe*****s like Kickstarter and Indiegogo
  • Average campaign size: $1,650 (smaller but more frequent than industry peers)

Why “Crowdfunding” May Become Obsolete

Beshara predicts the term “crowdfunding” will fade as group financing becomes mainstream:

“We think crowdfunding is where blogging was 12 years ago. Early adopters were called ‘bloggers,’ but now platforms like WordPress power major publishers without the label.”

This perspective stems from Tilt’s white-label platform, Crowdhoster, which enables customized funding campaigns on external websites. Notable users include The Bay Lights art installation’s recent fundraising initiative.

By the Numbers

  • Team size: 52 employees
  • Total funding: $37 million in venture capital

The rebrand positions Tilt as a leader in the next phase of collaborative finance—where “crowdfunding” isn’t a niche, but the norm.


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