Discord Introduces Orbs: Virtual Rewards to Fuel Ad Engagement
Discord is testing a new virtual reward system called “Orbs” to incentivize user interaction with its ad platform, Quests, as the company positions itself for a potential IPO. The announcement, made Wednesday, marks a strategic push to enhance advertiser appeal and user retention.
How Orbs Work
- Users earn Orbs by completing Quests—Discord’s interactive ad format where brands reward engagement (e.g., watching videos or playing games).
- Orbs can be redeemed for exclusive digital perks, including:
- Nitro credits (Discord’s premium subscription)
- Profile badges and avatar decorations
- Limited-edition items from Discord’s Shop
Strategic Implications
- IPO Preparation: Discord has reportedly held discussions with investment bankers about going public, per The New York Times.
- Ad Business Growth: Orbs aim to boost Quest participation, demonstrating scalable ad revenue to potential investors.
- Nitro Conversion: Non-subscribers can use Orbs to try Nitro (e.g., 1,400 Orbs = 3 free days of Nitro, typically $10/month).
Image Credits: Discord
Quests: A Proven Model
- Peter Sellis, Discord’s SVP of Product, revealed that over 70 Quests achieved a 10% acceptance rate in their first year, with millions of rewards claimed (VentureBeat).
- Currently available on PC (bottom-left app corner), Quests will expand to mobile in June (Discord Blog).
Rollout Plans
- Orbs are being tested with a small user group before a global expansion.
- Note: Quests are not available on gaming consoles.
This move underscores Discord’s focus on monetization innovation as it navigates its next growth phase—potentially as a publicly traded company.
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