Dropbox Doubles Down on Photos with Snapjoy Acquisition
Just days after acquiring Audiogalaxy to bolster its cloud music offerings, Dropbox has made another strategic move—this time targeting the photo space. The cloud storage leader has acquired Snapjoy, a Y Combinator-backed platform that helps users aggregate, organize, and view digital photos across devices and platforms like Flickr, Instagram, and Picasa.
The Deal Details
- Confirmation: Dropbox and Snapjoy have officially announced the acquisition
- Financials: Terms remain undisclosed, with Snapjoy co-founder Michael Dwan humorously referring to the price as “A furlong of sunshine or a bucket of rainbows”
- Investors: Included Y Combinator, SV Angel, Quotidian, the Start Fund, and notable angels like Jawed Karim and Garry Tan
Why Snapjoy Chose Dropbox
Dwan cited scale as the primary driver behind the decision:
“The user experience we always wanted was limited by our development capacity and the economics of scale. Dropbox has some of the best talent in the world and is operating at incredible scale.”
He emphasized the potential of combining Snapjoy’s vision with Dropbox’s:
- Cross-platform support (Mac, Windows, Android, iOS, Linux, Web)
- Robust infrastructure
- 100 million+ user base
Strategic Implications for Dropbox
This acquisition signals Dropbox’s evolution from simple cloud storage to a comprehensive digital media platform:
- Photo Management: Transforms Dropbox into a full-service photo hub beyond basic storage
- Competitive Positioning: Places Dropbox in closer competition with Facebook Photo Sync and other photo services
- Platform Expansion: Complements Dropbox’s existing Android photo features with Snapjoy’s iOS expertise
The Changing Photo Landscape
The move comes during a dynamic period for digital photos:
- Instagram facing scrutiny over data policies
- Flickr expanding its creative tools
- Twitter entering photo filtering
What’s Next for Snapjoy
- Existing users will continue to be served
- New sign-ups are currently paused
- The team (co-founders Michael Dwan and JP Ren) is relocating from Boulder to San Francisco
The acquisition follows Dropbox’s pattern of enhancing popular use cases—just as Audiogalaxy strengthened its music capabilities, Snapjoy could revolutionize how users interact with photos stored in Dropbox.
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