Emma Watson Invests in Fertility Tech Startup Hertility
A-List Support for Women’s Health Innovation
Actress and activist Emma Watson has quietly invested in UK-based reproductive health company Hertility, contributing to its $14 million+ funding total. The Harry Potter star and UN Women Goodwill ambassador joins the female-founded startup’s mission to revolutionize women’s healthcare through advanced diagnostics and personalized services.
Why Watson Chose Hertility
Dr. Helen O’Neill, Hertility’s CEO and co-founder, revealed Watson’s investment came through an introduction from existing backers who recognized the alignment between the actress’s advocacy work and the company’s mission.
“Hertility was founded by women to address critical gaps in women’s healthcare,” O’Neill told TechCrunch. “Emma’s investment represents more than capital—it’s validation of our work to empower women through better reproductive health solutions.”
The Growing Femtech Opportunity
Hertility addresses systemic challenges in women’s healthcare:
- 600,000+ UK women currently await gynecology appointments
- Women spend 250% more than men on reproductive health services
- UK women face $15 billion more in out-of-pocket health costs than male counterparts (Deloitte)
The company offers:
- Advanced diagnostic testing
- Egg freezing services
- Telemedicine consultations
- Corporate wellness partnerships
From Lab to Startup: A Scientist’s Journey
O’Neill’s path to entrepreneurship stems from her academic background:
- PhD in stem cell biology (University College London)
- Masters in prenatal genetics and fetal medicine
- Specialization in reproductive and molecular genetics
“Academic research moves slowly,” O’Neill explained. “Founding Hertility allowed me to accelerate impact and get solutions to women faster.”
Market Traction and Future Plans
Since its 2019 launch, Hertility has:
- Raised $7.5 million in a community-led round
- Partnered with brands like Cult Beauty
- Delivered corporate education for Channel 4 and Edelman
The company plans continued expansion, aiming to normalize conversations about reproductive health worldwide. As O’Neill puts it: “We’re meeting women where they are to change global health behaviors.”
Image credit: Hertility
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