Epic Games Expands Reach: Store to Preinstall on Millions of Telefónica Devices
Strategic Partnership Brings Epic Games Store to Android Devices Globally
Epic Games has announced a groundbreaking partnership with Telefónica, one of the world’s largest telecommunications providers, to preinstall the Epic Games Store on all new compatible Android devices across its network. This move significantly expands Epic’s digital distribution platform, marking the first time its app store will come preinstalled on consumer devices.
Key Details of the Deal
- Global Reach: Telefónica operates in Spain, the UK, Germany, and throughout Latin America
- Massive Distribution: The partnership will bring the store to “millions” of Android phones
- Popular Titles: Users will have immediate access to Fortnite, Fall Guys, and Rocket League Sideswipe
- Future Expansion: Epic confirms third-party games will be available for download in the future
Challenging the Mobile App Store Status Quo
This strategic move comes on the heels of Epic’s legal victory against Google in a landmark antitrust case. A federal jury ruled in December 2023 that Google’s app store practices constituted an illegal monopoly, leading to court-ordered changes in how Google operates its Play Store.
“This alliance creates a more competitive ecosystem for Android users, offering real choice beyond traditional app marketplaces,” Epic stated in their official press release.
The Bigger Picture in Mobile Gaming
- Market Disruption: Epic continues its push to break Google and Apple’s app store dominance
- Developer Opportunities: The store provides alternative distribution for game creators
- Consumer Benefits: Users gain more options for downloading and purchasing mobile games
Building on an Existing Relationship
This isn’t the first collaboration between Epic and Telefónica. The telecom giant was the first to implement Direct Carrier Billing in the Epic Games Store, simplifying purchases for customers.
Lorena Itziar Senador-Gómez Lázaro, Telefónica’s Director of Partnerships and Devices, emphasized: “Our strengthened relationship with Epic Games allows us to deliver innovative, high-quality digital experiences to our customers worldwide.”
What This Means for Mobile Gaming
The preinstallation deal represents a significant milestone in Epic’s strategy to compete with established app stores. By leveraging Telefónica’s massive customer base, Epic gains direct access to millions of potential new users while continuing to challenge the current mobile app distribution model.
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