From Fohm to Saintly: A Fresh Take on Eco-Friendly Hygiene
In the quest for sustainable personal care, one startup is making waves—literally. Fohm, the innovative brand behind foam-based toilet paper enhancers, has officially rebranded as Saintly, marking a new era in eco-conscious hygiene solutions.
The Problem with Traditional Wet Wipes
Wet wipes may offer convenience, but their environmental impact is far from heavenly. Most contain microplastics and aren’t biodegradable, clogging sewage systems and polluting waterways. While bidets and smart toilets present alternatives, their high cost puts them out of reach for many households.
How Saintly (Formerly Fohm) Solves the Issue
Saintly’s mission is simple: provide a planet-friendly alternative to wet wipes without compromising comfort. Their patented foam formula transforms ordinary toilet paper into a cleansing wipe that’s safe to flush. Key benefits include:
- Eco-friendly: No microplastics or non-biodegradable materials
- Cost-effective: Far cheaper than installing a bidet
- Skin-safe: Gentle, pH-balanced formulas for sensitive skin
Since its launch, the company has garnered 50,000 customers and prevented thousands of pounds of waste from entering ecosystems.
What’s New with the Saintly Rebrand?
The rebrand isn’t just about a name change. Saintly is rolling out:
- Sleeker hardware: A modernized dispenser with easier cartridge swaps
- Enhanced formulas: Improved cleansing performance
- Added convenience: Features like a built-in phone holder (because why not?)
Transitioning from Fohm to Saintly
Existing Fohm customers received an email detailing the phase-out of the original product line. While refills will remain available for 6–12 months, the company plans to offer legacy users discounted upgrades to the new system.
“Our focus is on delivering the best possible experience with Saintly,” says co-founder Jerry Staub. “We’re committed to sustainability—both in our products and our transition process.”
Pricing and Availability
The Saintly Dispenser Kit launches March 22, priced at:
- $99 (subscription) or $109 (one-time purchase)
- $36 for refill packs (~8 cents per use)
With its upgraded design and eco-conscious ethos, Saintly aims to make sustainable hygiene accessible—one flush at a time.
Image Credits: Fohm (via TechCrunch)
Source: TechCrunch
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