FoodBoss Expands to Offer Direct Restaurant Ordering with New Feature
The Evolution of FoodBoss: From Aggregator to Comprehensive Ordering Platform
FoodBoss, often described as the “Kayak for food delivery,” has taken a significant step forward by introducing Restaurant Direct—a new feature that enables customers to order food directly from restaurants alongside third-party delivery options. This update addresses a key limitation in the platform’s previous functionality, which only displayed orders through services like Uber Eats and Postmates.
Why Restaurant Direct Matters
Benefits for Restaurants:
- Reduced commission fees: Bypassing third-party platforms helps restaurants save on hefty service charges
- Stronger customer relationships: Direct ordering fosters brand loyalty and customer data ownership
- Increased visibility: FoodBoss drives traffic to restaurants’ native ordering systems
Advantages for Consumers:
- More ordering options in one place
- Potential cost savings from reduced service fees
- Faster delivery times when ordering directly
Image Credits: FoodBoss
Technical Implementation Challenges
Integrating with diverse restaurant ordering systems presents unique technical hurdles. FoodBoss addresses this through:
- API connections with compatible platforms
- Direct collaboration with restaurant IT teams
- Flexible integration approaches to accommodate various technical infrastructures
“We’re focused on helping both third parties and restaurants lower their overall marketing costs,” explained Michael DiBenedetto, FoodBoss co-founder and CEO. “Our platform remains completely agnostic—we simply show all available options and let users choose what works best for them.”
Launch Partners and Future Expansion
The rollout begins with Chicago’s famous Lou Malnati’s pizzeria, with plans to add Sbarro in multiple markets in 2021.
Heather Stege, President of Lou Malnati’s, commented: “FoodBoss simplifies the challenge of meeting customers through their preferred channels while maintaining our high standards for food quality and service.”
The Future of Food Delivery Aggregation
This move positions FoodBoss at the forefront of a growing trend toward hybrid ordering platforms that combine the convenience of third-party services with the benefits of direct restaurant ordering. As the food delivery landscape evolves, such comprehensive solutions may become the new standard for hungry consumers seeking the best options.
