Free Our Feeds: Campaign Aims to Democratize Social Media with Bluesky’s AT Protocol
As tech billionaires like Elon Musk and Mark Zuckerberg consolidate power over major social platforms, a coalition of tech innovators and advocates has launched Free Our Feeds—a bold initiative to safeguard the future of decentralized social media.
The Mission: Billionaire-Proof Social Networks
The campaign seeks to protect Bluesky’s AT Protocol, an open-source framework, and use it to create a truly decentralized social media ecosystem. Unlike traditional platforms controlled by corporations or wealthy individuals, Free Our Feeds envisions a network governed in the public interest.
Key Objectives:
- Establish a public-interest foundation to fund interoperable social networks.
- Build independent infrastructure to sustain these platforms, even if Bluesky falls under billionaire ownership.
- Ensure the AT Protocol remains open and accessible for developers worldwide.
Why Now? The Urgency Behind the Movement
The launch follows Meta’s controversial decision to roll back fact-checking and relax content moderation. With Zuckerberg’s unchecked control over Meta and Musk’s polarizing influence on X (formerly Twitter), users are demanding alternatives. Bluesky has already seen a surge in migration from X amid concerns over political bias and centralized power.
Who’s Behind the Initiative?
Free Our Feeds boasts support from high-profile figures, including:
- Mark Ruffalo, actor and activist
- Alex Winter, filmmaker and tech advocate
- Cory Doctorow, author and digital rights activist
- Jimmy Wales, Wikipedia founder
- Mark Surman, Mozilla Foundation president
A Public Good, Not a Private Commodity
Robin Berjon, a technologist and project custodian, likens digital infrastructure to public roads:
“If all roads were owned by billionaires who could tax or restrict access, society would collapse. Social media operates the same way—concentrated power harms democracy. Our goal is to ensure this infrastructure serves everyone.”
The Roadmap: Funding and Infrastructure
The campaign aims to raise $30 million over three years, with an initial target of $4 million to:
- Hire a core team.
- Develop independent AT Protocol-compatible infrastructure.
- Fund innovative social apps beyond Bluesky’s current scope.
Beyond Bluesky: The AT Protocol’s Potential
The AT Protocol isn’t just for replicating Twitter. Developers could build:
- Decentralized versions of Instagram, Facebook, or TikTok.
- Entirely new social experiences with built-in interoperability.
What’s Next?
Free Our Feeds plans to establish its foundation by year-end 2025. If funding falls short, donations will be refunded—a testament to its transparency.
The Bottom Line
This campaign isn’t just about escaping billionaire control—it’s about reimagining social media as a public utility, open to all and accountable to users. As Berjon puts it: “We’re not just copying the past; we’re building the future.”
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