Freelancer.com Strengthens Its Portfolio with Warrior Forum Acquisition
In a strategic move to expand its digital marketing ecosystem, Freelancer.com—the global job outsourcing marketplace—has acquired Warrior Forum, a leading online community for digital marketing professionals, for $3.2 million. This acquisition follows Freelancer.com’s successful IPO in late 2013, where it raised approximately $14.2 million to fuel growth and strategic purchases.
Key Details of the Acquisition
- Purchase Price: $3.2 million
- Warrior Forum’s Legacy: Founded in 1997, the forum boasts over 732,000 members and 7.2 million posts.
- Focus Areas: SEO, mobile marketing, social media, ad networks, and more.
Why This Acquisition Matters
Freelancer.com’s purchase of Warrior Forum underscores its commitment to diversifying its offerings in the digital marketing space. Warrior Forum will continue to operate as an independent platform, with Freelancer.com providing additional resources and a dedicated team to enhance its growth.
Freelancer.com’s Expansion Strategy
This isn’t the company’s first acquisition. Freelancer.com has a history of strategic purchases, including:
- vWorker/RentACoder (2012) – A tech freelance job site.
- Scriptlance (2012) – An IT outsourcing marketplace.
- Zlecenia.przez.net (March 2014) – A Polish freelance platform.
What’s Next for Warrior Forum?
With Freelancer.com’s backing, Warrior Forum is poised for accelerated development, offering digital marketers an even richer platform for knowledge-sharing and networking. This acquisition highlights the growing demand for specialized online communities in the freelance and digital marketing sectors.
By integrating Warrior Forum into its ecosystem, Freelancer.com strengthens its position as a one-stop hub for freelancers and businesses alike.
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