Gaming Legend Peter Moore Leaves EA to Lead Liverpool FC as CEO
A Homecoming for the Liverpool Native
Peter Moore, one of the gaming industry’s most recognizable executives, is making a dramatic career shift—from leading Electronic Arts’ operations to steering one of the world’s most iconic football clubs. The Liverpool Football Club announced today that Moore will take over as CEO in June, marking a full-circle moment for the Liverpool-born executive.
Key Details:
- New Role: Chief Executive Officer at Liverpool FC
- Previous Position: Chief Operating Officer at Electronic Arts (EA)
- Start Date: June 2017
- Reporting To: Fenway Sports Group (owners of Liverpool FC)
A Decade at EA and a Passion for Sports
Moore spent 10 years at EA, where he most recently spearheaded the company’s esports initiatives. His departure aligns with a lifelong passion for football—particularly his beloved Liverpool FC. EA CEO Andrew Wilson praised Moore’s move, calling it a “dream” opportunity in an official blog post.
“Peter literally wears his passion for Liverpool FC on his sleeve. We’re excited to see him follow his dream,” Wilson wrote.
From Sneakers to Consoles to the Premier League
Moore’s career has spanned industries:
- Early Days: Worked at Reebok in the sneaker business
- Gaming Breakthrough: Joined Sega during the Dreamcast era
- Microsoft Fame: Became a fan-favorite executive, famously tattooing Halo 2 and GTA IV release dates on his arm for promotions
- EA Leadership: Oversaw global operations and esports growth
What’s Next?
- Moore will continue managing EA’s esports division until his transition.
- His hands-on, personable leadership style—a rarity in corporate circles—will now face its biggest test: guiding a real-world football club to victory (a challenge far tougher than winning in FIFA 17).
Liverpool FC gains not just a seasoned executive, but a lifelong supporter ready to write the next chapter in the club’s storied history.
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