Google Tests Gemini AI Video Search Feature in India
Google has launched a pilot program in India for its Gemini-powered video search feature, marking a significant step in AI-driven multimodal search capabilities. The tech giant announced the initiative on Thursday, leveraging its advanced Gemini AI model to analyze video content captured via Google Lens.
How the Video Search Feature Works
- Users can record a video using Google Lens and ask Gemini AI questions about its contents
- Participants must enroll in Google’s “AI Overviews and More” experiment via Google Search Labs
- Currently available only to mobile users with English-language queries
Note: Google hasn’t specified video length requirements for this feature.
Why India? Key Market Insights
India represents a strategic testing ground for this innovation because:
- It’s the largest monthly user base for Google Lens globally
- Over 40% of Indian users prefer voice/video interactions over text with Gemini AI
- The country shows strong adoption of multimodal search technologies
Language Support Expansion
Google is rapidly expanding local language capabilities:
- Hindi support already available for Gemini Live conversations
- Coming soon: Bengali, Gujarati, Kannada, Malayalam, Marathi, Telugu, Tamil, and Urdu
Evolution of Multimodal Search
This test builds on Google’s history of visual search innovation:
- 2021: Introduced combined photo+text search
- 2022: Brought multimodal search to India
- 2024 (May): First announced video search at Google I/O for U.S. users
The current India trial represents Google’s continued investment in AI-powered search technologies tailored for diverse global markets.
Source: Google I/O 2024 Announcement | Multimodal Search History
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