How Parlia Aims to Map Global Opinions in a Post-Pandemic World
The Broken State of Online Q&A Platforms
Search for controversial questions like “Is Greta Thunberg a hypocrite?” and you’ll drown in thousands of conflicting results. This highlights a fundamental flaw in today’s Q&A ecosystem. While platforms like Quora and Yahoo Answers once promised structured knowledge sharing, they’ve largely devolved into chaotic information silos.
Enter Parlia - a newcomer already ranking #3 for that exact search query despite only launching in stealth mode last October. This ambitious platform recently secured pre-seed funding from Bloomberg Beta and Tiny VC to revolutionize how we engage with differing viewpoints.
Parlia’s Vision: An Encyclopedia of Perspectives
Founder Turi Munthe, a former journalist, describes Parlia as:
“A wiki mapping all perspectives on both breaking news controversies and perennial debates - from ‘Does God exist?’ to ‘Is Messi better than Ronaldo?’ We’re building this to help address today’s polarization, outrage culture, and information silos.”
Key differentiators from traditional Q&A sites:
- Inclusive approach: Documents all viewpoints, including fringe theories
- Descriptive rather than prescriptive: Presents arguments without judgment
- Wiki-style structure: Focuses on mapping rather than expert posturing
Why This Matters in the COVID-19 Era
Parlia’s timing couldn’t be more relevant. Current trending topics include:
- How to maintain health during quarantine
- Psychological effects of prolonged isolation
- Whether the pandemic will unite or divide societies
The platform presents these complex issues with:
- Balanced argument structures
- Clear counterpoints
- Comprehensive position mapping
The Brexit Epiphany That Shaped Parlia
Munthe’s inspiration came from observing the Brexit debate:
“In 2016, I realized the age of political consensus was over. Britain generated countless arguments about Brexit, yet all positions stemmed from just a handful of core viewpoints.”
This revelation suggested that even the most divisive issues—from gun control to AI ethics—could be systematically mapped through their fundamental arguments.
The Business of Understanding Human Thought
Beyond its social value, Parlia has developed multiple revenue streams:
- Advertising and sponsorships
- Membership programs
- User donations
- Data insights about human reasoning patterns
Munthe projects significant growth:
“We anticipate 100+ million monthly pageviews primarily through organic search.”
The Team Behind the Vision
Co-founder J. Paul Neeley brings:
- Royal College of Art professorship
- Service design experience with Unilever and UK Cabinet Office
Munthe’s background includes:
- War reporting in Iraq
- Founding Demotix (later acquired)
- Launching media-focused VC firm North Base Media
Maintaining Integrity in a Polarized World
The platform implements safeguards against bias:
- No partnerships with political parties
- Independent ethics advisory board
- Transparent methodology
As the world grapples with pandemic-induced changes, Parlia offers a unique resource to explore how coronavirus might reshape our future.
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