Hulu’s Stellar 2012: Revenue Jumps 65% Amid Rapid Expansion
Key Financial and Subscriber Milestones
Hulu capped off a transformative 2012 with remarkable growth across all key metrics. The streaming platform reported $695 million in annual revenue—a striking 65% increase from the previous year. This financial surge was accompanied by substantial growth in its subscriber base, with 3 million paying Hulu Plus customers, more than doubling its paid membership in just twelve months.
Platform Accessibility and Content Expansion
The service dramatically expanded its reach, becoming available on over 320 million internet-connected devices in the U.S. (excluding traditional computers). Hulu also significantly bolstered its content library, offering:
- 60,000+ TV episodes (40% year-over-year increase)
- 2,300 TV series
- 50,000 hours of video
With 430+ content partners now onboard, Hulu invested $500 million in content acquisitions during 2012 alone. Since its 2007 launch, the platform has generated over $1 billion in revenue for its partners.
Advertising and International Growth
Hulu’s advertising business flourished, serving 1,000+ advertisers—a 28% increase from 2011. Meanwhile, Hulu Japan—launched just a year prior—quadrupled its content library and became accessible on 50 million+ devices across Japan (again excluding laptops and desktops).
Why These Metrics Matter
These figures demonstrate Hulu’s successful transition from a free ad-supported model to a hybrid approach combining subscription revenue with advertising. The platform’s aggressive content investments and device compatibility strategy positioned it as a formidable compe***** in the rapidly evolving streaming landscape.
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