How does one effectively market a world-renowned institution like Oxford’s Bodleian Library, renowned for its vast collection of precious cultural treasures? Adam Koszary found an intriguing answer in the form of GIFs. For his social media endeavors at the Bodleian, he created lighthearted animations from these thousands of invaluable items, successfully engaging a broader audience.
The initiative wasn’t easy to pull off: the Bodleian Library is primarily associated with academia and serious studies, so injecting humor or experimenting might have been discouraged by superiors. However, they eventually warmed up to this innovative approach that not only entertained but also raised their numbers threefold by the end of Koszary’s term.
The GIF creations included items like inverted memento mori, a rearrangeable
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