Instagram Bolt vs. Taptalk: Founder’s Fiery Response to the Clone
When Instagram launched Bolt, its new standalone messaging app, the similarities to Taptalk were impossible to ignore. Both apps feature:
- One-tap photo/video sending by tapping a friend’s face
- A row of contacts displayed at the bottom of the camera screen
Yet, Taptalk founder Onno Faber had a blunt reaction when asked about the clone:
“F*ck Retakes.”
His unapologetic response set the tone for the rivalry between the two apps. Here’s a deeper look at the controversy and Faber’s defiant stance.
How Bolt Mirrors Taptalk’s Core Features
Instagram’s Bolt, released in 2014, positioned itself as a fast, no-frills messaging tool. However, its mechanics bore a striking resemblance to Taptalk, which had launched earlier that year with:
- Instant media sharing (tap a face to send)
- Minimalistic UI with quick-access contacts
- Location-based messaging (a feature Bolt later omitted)
Faber’s Unfiltered Reaction
Rather than expressing frustration, Faber doubled down on Taptalk’s originality. His messages to TechCrunch included:
- A dismissive shrug toward Bolt’s launch
- Confidence in Taptalk’s superior execution
- A screenshot of Taptalk’s interface with the caption “Original > Copy”
Why This Clash Matters
This wasn’t just about two competing apps—it highlighted a recurring tech industry debate:
- Innovation vs. imitation: Can startups thrive when giants replicate their ideas?
- First-mover advantage: Does being first guarantee longevity?
While Bolt eventually shut down in 2015, Taptalk continued evolving, proving that execution often trumps imitation.
Key Takeaways
- Standout features matter more than being first.
- Founder resilience can define a startup’s trajectory.
- Market validation occurs when even tech giants mimic your idea.
Faber’s response wasn’t just defiance—it was a rallying cry for innovators everywhere.
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