Kidoz Network Achieves 50M Active Users in Record Growth
Kidoz, the leading kid-safe content discovery platform, has achieved a staggering milestone—growing from 1 million to 50 million monthly active users in just one year. This exponential growth underscores the increasing demand for secure, COPPA-compliant digital environments for children.
How Kidoz Built a Safe Digital Playground
Headquartered in Netanya, Israel, Kidoz began as a closed ecosystem, offering curated apps within a protected browser environment. Key features include:
- COPPA Compliance: Strict adherence to child privacy laws, restricting communication for users under 13.
- Device Locking: Parents can restrict access to only Kidoz-approved content.
- Pre-installed Partnerships: Available on devices from 40+ manufacturers, including Lenovo, Acer, and Deutsche Telekom.
Image Credit: Kidoz
The Turning Point: Opening to Third-Party Developers
In January 2016, Kidoz transformed its model by launching an SDK for developers, enabling:
- Monetization Solutions: Kid-friendly ads and sponsored content from brands like Nickelodeon and Hasbro.
- Revenue Sharing: Developers earn 70% of ad revenues.
- Scalable Discovery: Over 1,500 top kids’ apps now integrated into the network.
Why the Explosive Growth?
Kidoz addressed critical industry gaps:
- Monetization Challenges: Many kid-focused apps struggled to generate revenue ethically.
- Distribution Barriers: Pre-installed partnerships expanded reach effortlessly.
- Trusted Environment: Parents and brands prioritize safety and compliance.
“Demand was immediate. It was like flicking a power switch,” said CEO Gai Havkin. “We’re helping 50 million kids discover great content safely.”
The Origin Story: From Father’s Project to Global Platform
Founded in 2009 as a personal project for Havkin’s daughter, Kidoz gained traction after pivoting to mobile. Today, the company:
- Employs 20 team members.
- Has raised $4.5M from investors like Dov Moran and Lool Ventures.
- Continues innovating with organic and sponsored content recommendations.
Image Credit: Kidoz
The Future of Kid-Safe Digital Engagement
With 50M active users and major brand partnerships, Kidoz is redefining how children interact with technology—safely, profitably, and at scale.
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