Kontagent Expands Analytics to iPhone & iPad for Gaming Executives
Kontagent, a leading analytics platform specializing in mobile and social gaming, has launched dedicated iPhone and iPad apps designed for gaming executives who need real-time performance data on the go.
Key Features of the Mobile Analytics Apps
- Free access for existing Kontagent clients
- Core metrics tracking: Unique visitors, app downloads, session length
- Marketing insights: Campaign performance and revenue per user (ARPU)
- Date range customization: Flexible time period analysis
“We identified a growing need among gaming executives to monitor KPIs outside the office,” explained Jeff Tseng, Kontagent’s CEO. “Our mobile apps deliver essential analytics when and where decision-makers need them.”
Market Shift Toward Mobile Gaming
The company reports that over 50% of new clients are now mobile game developers, reflecting the industry’s rapid shift from web and Facebook platforms to mobile gaming. Kontagent serves approximately 200 major freemium game developers, including industry giants like EA, Nexon, and Kixeye.
Product Strategy & Business Model
- Freemium offering: Basic version available through Tapjoy partnership
- Enterprise solutions: Custom premium packages for larger studios
- Desktop complement: Advanced analytics remain web-based
Company Background
Founded five years ago, Kontagent has secured $17.5 million in venture funding from investors including Altos Ventures and Battery Ventures. With 120 employees, the company continues to invest in growth while working toward profitability.
“The SaaS model requires significant upfront investment in sales and marketing,” Tseng noted. “But the recurring revenue structure delivers long-term value for both our clients and our business.”
This mobile expansion demonstrates Kontagent’s commitment to meeting the evolving needs of the gaming industry’s leadership through accessible, on-the-go analytics solutions.
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