Lime’s App Evolution: A New Hub for Micromobility
Lime, renowned for its vibrant green scooters and acquisition of Jump’s red e-bikes, is taking a bold step toward becoming a one-stop platform for urban mobility. The company has announced a major app overhaul—integrating compe*****s’ vehicles, beginning with Wheels’ e-bikes.
What’s Changing?
- Multi-Brand Integration: Starting this winter, users in Austin, Berlin, Miami, and Seattle will see Wheels’ e-bikes alongside Lime’s fleet in the app.
- Seamless Rentals: Riders can locate, compare pricing, and unlock Wheels’ bikes directly through Lime’s interface.
- Future Expansion: Lime plans to onboard additional micromobility providers and expand to new markets.
Why Wheels First?
Lime selected Wheels for its innovative design and user-centric features:
- Pedal-Free E-Bikes: Designed for accessibility, appealing to a broader audience.
- Integrated Helmet System: Features a shareable, hygienic helmet unlocked via smartphone.
“People demand more shared, electric, and affordable transport options,” said Wayne Ting, Lime’s CEO. “Lime will soon be the go-to app for car-free trips under five miles.”
Strategic Partnership, Not Acquisition
Wheels remains independent, with CEO Jonathan Viner emphasizing collaboration over consolidation:
“Partnering with Lime—the industry leader—accelerates our mission to make micromobility safe and accessible for all.”
What’s Next?
- Wheels’ bikes will still be available on its standalone app.
- Lime’s platform could reshape urban mobility by centralizing options, reducing app fragmentation for riders.
This move signals Lime’s ambition to dominate not just through its own fleet, but by becoming the ultimate mobility aggregator.
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