Mag Interactive Soars to $29.8M Revenue in 2016 with Hit Puzzle Games
Record Growth Driven by Casual Mobile Hits
Mag Interactive, the Stockholm-based mobile game developer, reported impressive 2016 financial results with revenues reaching €28 million ($29.8 million) – a remarkable 70% year-over-year increase. This growth was fueled by the continued success of their casual puzzle games portfolio, particularly the flagship title Ruzzle.
Key Financial Highlights:
- Total revenue: €28 million ($29.8 million)
- Year-over-year growth: 70%
- Profit: €5.8 million ($6.1 million)
- Total downloads: 100+ million across all games
Sustaining Success in a Competitive Market
CEO Daniel Hasselberg attributed the company’s performance to strategic game development and maintenance:
“2016 was truly great for MAG. Surpassing 100 million downloads and exceeding financial expectations proves our approach works. There’s no magic trick – just constant improvement of existing games while releasing new titles. Ruzzle’s continued success shows that with proper care, older games can thrive for years alongside new releases.”
Behind the Scenes: Mag’s Winning Strategy
Mag Interactive’s success stems from:
- Data-Driven Development: Analyzing past launches to optimize future projects
- Flat Organizational Structure: Encouraging collaboration over hierarchy
- Balanced Growth: Expanding carefully to maintain company culture
CTO Kaj Nygren emphasized this approach at GDC San Francisco:
“We’re expanding continuously but deliberately. Preserving our internal culture and DNA is crucial. The mobile games market keeps evolving – we saw Pokémon Go’s impact in 2016 – so we remain humble and adaptable.”
Swedish Gaming Industry Thrives
Mag’s success reflects Sweden’s robust gaming sector, which boasts:
- 236 active game companies
- 3,709 industry employees
What’s Next for Mag Interactive?
The company, now five years old with 50+ employees across Stockholm and Brighton, has several new games in soft launch. With Ruzzle alone achieving 70+ million downloads, Mag continues demonstrating how indie developers can compete in the mobile gaming space through smart strategy and quality content.
Image: Ruzzle Adventure gameplay (Credit: Mag Interactive)
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