Magic Leap Reportedly Acquires FuzzyCube Software to Boost Mixed Reality Content
Despite ongoing speculation and legal challenges, Magic Leap continues to make strategic moves to strengthen its position in the mixed reality space. The latest development? A reported acquisition of Texas-based game studio FuzzyCube Software.
Key Details of the Acquisition
- Target Company: FuzzyCube Software, known for mobile hits like Temple Run 2 and Epic Loot
- Connection Point: Magic Leap’s Chief Creative Officer Graeme Devine previously collaborated with FuzzyCube during his tenure at Apple’s gaming division
- Purpose: Accelerate content development for Magic Leap’s platform
- Status: Unconfirmed by Magic Leap, with no financial details disclosed (Source: Business Insider)
Magic Leap’s Growing Focus on Content
This potential acquisition aligns with Magic Leap’s recent content-focused initiatives:
- Hosted developer talks at DICE 2017
- Partnered with ILMxLAB for Star Wars mixed reality experiences
- Previously acquired 3D scanning technology from Dacuda
Expansion Beyond FuzzyCube
Reports suggest Magic Leap cast a wider net in its acquisition strategy:
- Explored purchasing award-winning animation studio Moonbot Studios
- Ultimately hired several Moonbot team members individually after talks stalled
The Bigger Picture: Hardware vs. Content
While content development accelerates, questions remain about Magic Leap’s core technology:
- Hardware specifications still largely undisclosed
- Increasing competition from Microsoft’s HoloLens developer program
- Industry anticipation building for a potential 2017 reveal
This strategic move signals Magic Leap’s commitment to building a robust content ecosystem as it prepares to enter the competitive mixed reality market.
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