Mastering Product-Market Fit: Insights from TechCrunch Disrupt 2024
Building a groundbreaking product is just the first step—the real challenge lies in finding the right audience and keeping them engaged. At TechCrunch Disrupt 2024, industry leaders will share actionable strategies for achieving lasting product-market fit, whether you’re launching an AI startup or the next big social platform.
Why Product-Market Fit Matters
Product-market fit (PMF) is the holy grail for startups. It’s the moment when your product resonates so deeply with customers that demand grows organically. But how do you get there? And how do you sustain it?
At the Builders Stage, three seasoned experts will break down their proven frameworks:
- Spenser Skates, CEO of Amplitude, on leveraging data analytics to refine PMF
- April Underwood, Adverb Ventures co-founder and ex-Slack CPO, on early-stage validation
- Tamar Yehoshua, Glean President and former Google VP, on scaling PMF in enterprise tech
Key Themes to Expect
1. Identifying Your Core Audience
Startups often fail by targeting too broadly. Panelists will discuss:
- Techniques to pinpoint early adopters
- Balancing vision with market feedback
- Avoiding “build it and they will come” pitfalls
2. Validating Demand Before Scaling
Learn how to:
- Run lean experiments to test assumptions
- Interpret early traction signals
- Pivot without losing momentum
3. Sustaining PMF Through Growth
Scaling can dilute PMF. The session will cover:
- Retaining customer trust during rapid expansion
- Adapting to evolving market needs
- When to double down vs. rethink strategy
Meet the Experts
Spenser Skates
Co-founder and CEO of Amplitude (NASDAQ: AMPL), a leader in product analytics helping companies like Atlassian and NBCUniversal optimize growth.
April Underwood
Former CPO of Slack and Director of Product at Twitter, now investing in early-stage startups through her firm Adverb Ventures. Board member at Zillow and Eventbrite.
Tamar Yehoshua
President of Product at AI unicorn Glean, ex-VP at Google, and key leader during Slack’s IPO and Salesforce acquisition. Currently a venture partner at IVP.
Why Attend TechCrunch Disrupt 2024?
Held October 28-30 in San Francisco, this premier tech conference offers:
- Exclusive access to 10,000+ founders and investors
- Workshops on fundraising, growth hacking, and more
- Networking with the innovators shaping tech’s future
Whether you’re pre-seed or preparing for IPO, these insights could redefine your path to product-market dominance.
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