MobileDevHQ Raises $650K to Expand App Store Optimization Tools
Seattle-based startup MobileDevHQ, a leader in App Store Optimization (ASO), has secured $650,000 in funding following its participation in the TechStars Seattle incubator program. The investment round was led by prominent backers, including Founder’s Co-op (Chris DeVore) and Social Leverage (Tom Peterson), alongside other Seattle-based angel investors.
What Is MobileDevHQ?
MobileDevHQ specializes in ASO tools designed to help developers maximize app visibility and downloads. Originally spun out from AppStoreHQ, a now-defunct mobile app discovery platform, the company has pivoted entirely to focus on ASO solutions—akin to SEO but tailored for mobile apps.
Key Features of MobileDevHQ’s ASO Platform:
- Keyword Optimization: Analyzes metadata to recommend high-impact keywords.
- Compe***** Tracking: Monitors rivals’ keyword strategies, titles, and descriptions.
- Rank Tracking: Provides insights into app store search rankings and charts.
The Growing ASO Market
The ASO space is heating up, with compe*****s like Appnique (recently launched in public beta) and SearchMan (backed by 500 Startups) entering the fray. However, MobileDevHQ is differentiating itself by expanding beyond basic ASO tools.
Beyond ASO: Enterprise-Grade Insights
According to CEO Ian Sefferman, the company is now catering to enterprise clients with advanced analytics, including:
- Media & PR Insights: Identifies key journalists and influencers covering compe*****s.
- Social Sharing Metrics: Tracks how apps are shared across platforms.
- Web-to-Mobile Engagement: Helps brands understand user migration from web to mobile.
Funding Allocation and Growth Plans
The new capital will fuel:
- Product Development: Enhancing enterprise tools for broader developer access.
- Team Expansion: Hiring backend (machine learning, big data) and frontend engineers, plus sales/marketing roles.
Competitive Edge
With a database of 2 million apps and 350,000 keywords, MobileDevHQ boasts deep historical insights into app store trends. Sefferman emphasizes their three-and-a-half-year head start in tracking the app ecosystem, enabling superior algorithmic recommendations.
Current Traction
- 10,000+ sign-ups in the past eight months.
- Hundreds of paying customers, from indie developers ($14/month) to enterprise clients.
Looking Ahead
MobileDevHQ aims to solidify its position as the go-to ASO platform by merging data-driven insights with actionable strategies for app marketers worldwide.
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