Nextdoor Introduces ‘Sell for Good’ to Support Local Nonprofits
Nextdoor, the neighborhood-focused social network, has unveiled a new feature called Sell for Good. This innovative tool enables users to sell items on the platform and donate the proceeds directly to local nonprofits—addressing a critical need during the pandemic and beyond.
Why This Matters Now
CEO Sarah Friar highlighted a 7x surge in donation-related conversations on Nextdoor since the pandemic began.
“Communities are hurting,” Friar noted. “Traditional donation channels like Goodwill have faced closures, leaving nonprofits struggling to sustain operations.”
A recent survey by the Nonprofit Finance Fund underscores the crisis: many nonprofits rely on in-person fundraisers, which have largely disappeared due to health restrictions.
How ‘Sell for Good’ Works
The feature streamlines a practice already emerging organically on Nextdoor’s For Sale and Free section. For example:
- A Berkeley resident raised thousands for an animal shelter by selling homemade masks.
- Sellers can now tag listings as donations, with proceeds routed to verified nonprofits.
Key steps for users:
- List an item for sale in the For Sale and Free section.
- Select a nonprofit partner (e.g., A Better Chicago, LA Voice, or New York Cares).
- Approve the donation post-sale and receive a tax receipt via PayPal Giving Fund.
Partnerships and Future Updates
Nextdoor has teamed up with PayPal Giving Fund to ensure seamless transactions. While the current model donates 100% of proceeds (minus standard PayPal fees), Product Manager Rhett Angold confirmed plans to let sellers donate partial amounts in future updates.
Availability
Sell for Good is now live for all U.S. Nextdoor users, offering a tangible way to support communities in need.
Related: Nextdoor’s \(170M growth round and \)2.1B valuation.
🚀 Technology Solutions & Recommendations
Enhance your tech capabilities with these cutting-edge products that complement the technological innovations discussed in this article:
🛍️ Featured Product 1: HKG – Luggage Tag
Image: Premium product showcase
For readers inspired by Nextdoor’s Sell for Good initiative, this luggage tag is perfect for labeling items you plan to donate or sell, ensuring they reach their destination—whether that’s a local nonprofit or a neighbor in need. It’s a small but practical way to support community efforts while keeping your contributions organized.
The HKG Luggage Tag is a durable, stylish way to keep your belongings identified while traveling—or while donating items to local causes. Made from high-quality materials, this tag ensures your luggage (or donated goods) can always find its way home or to its intended destination. Whether you’re decluttering for a good cause or preparing for your next trip, this tag adds both functionality and peace of mind.
Key Features:
- Durable, weather-resistant material
- Adjustable strap for secure attachment
- Clear ID window for easy visibility
- Sleek design with multiple color options
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🛍️ Featured Product 2: HKT – Journal
Image: Premium product showcase
Readers invested in local giving (like Nextdoor’s nonprofit donors) will appreciate a dedicated space to organize their charitable efforts—whether logging sold items for donation or planning future community support projects.
The HKT – Journal is a thoughtfully designed notebook for documenting your community impact, fundraising ideas, and nonprofit collaborations. With its clean layout and durable construction, it’s perfect for tracking donations, planning local initiatives, or brainstorming ways to support causes—just like Nextdoor’s Sell for Good feature empowers neighbors to give back.
Key Features:
- Premium eco-friendly paper for smooth writing
- Lay-flat binding for comfortable note-taking
- Built-in ribbon bookmark to save important pages
- Expandable back pocket for donation receipts or flyers
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