NFC Startup Tapit Raises $2.3M Amid Industry Challenges
Despite recent setbacks in NFC adoption—partly due to Apple’s iPhone 5 lacking NFC capabilities—Sydney-based startup Tapit has successfully closed a $2.3 million Series A funding round. The investment signals strong confidence in NFC’s potential for mobile marketing, even as broader industry growth faces delays.
Key Investors and Funding Details
The funding round was led by MPC Ventures Pty Limited, a subsidiary of Sydney’s Monash Private Capital. Additional participants included prominent angel investors David Shein, David Thrum, and Jon Medved’s OurCrowd.
- Seed Funding Background: Tapit previously secured undisclosed seed funding from Sydney Angels in August 2011, setting a record as the group’s fastest investment (22 days from pitch to close).
- Expansion Plans: The new capital will fuel Tapit’s global growth, targeting markets like South Africa, Israel, India, and Mexico, alongside bolstering teams in the U.S., U.K., and Asia.
How Tapit Leverages NFC for Marketing
Tapit specializes in NFC-driven advertising campaigns, enabling brands to engage consumers through tap-enabled interactions. Their technology transforms everyday surfaces—posters, product packaging, retail displays—into interactive touchpoints.
Core Offerings:
- Mobile Commerce: Secure transactions via NFC taps.
- Coupon & Ticketing: Instant delivery of promotions or event passes.
- Data Analytics: Real-time metrics on campaign engagement.
- Brand Partnerships: Collaborations with Samsung, Vodafone, Coca-Cola, and Microsoft (e.g., Halo 4 launch campaigns).
Why NFC Still Matters
While NFC payment adoption remains uncertain, Tapit’s success highlights its niche in marketing:
- Proven Campaigns: Worked with Nova Radio, Channel 10’s Renovators, and shopping centers.
- Global Scalability: Monash’s M&A expertise could accelerate international rollout.
The Road Ahead
With fresh funding and a growing client roster, Tapit aims to redefine NFC’s role beyond payments—focusing on consumer engagement and measurable ROI for brands worldwide.
Watch Tapit’s collaboration with Microsoft for Halo 4 here.
📚 Featured Products & Recommendations
Discover our carefully selected products that complement this article’s topics:
🛍️ Featured Product 1: SPANX® Cotton Long Sleeve Crewneck Top, Stripe
Image: Premium product showcase
Advanced spanx® cotton long sleeve crewneck top, stripe engineered for excellence with proven reliability and outstanding results.
Key Features:
- Cutting-edge technology integration
- Streamlined workflow optimization
- Heavy-duty construction for reliability
- Expert technical support available
🔗 View Product Details & Purchase
🛍️ Featured Product 2: SPANX® Suit Yourself Long Sleeve Turtleneck Bodysuit
Image: Premium product showcase
Carefully crafted spanx® suit yourself long sleeve turtleneck bodysuit delivering superior performance and lasting value.
Key Features:
- Professional-grade quality standards
- Easy setup and intuitive use
- Durable construction for long-term value
- Excellent customer support included
🔗 View Product Details & Purchase
🛍️ Featured Product 3: SPANX® Suit Yourself Long Sleeve Scoop Neck Bodysuit
Image: Premium product showcase
Carefully crafted spanx® suit yourself long sleeve scoop neck bodysuit delivering superior performance and lasting value.
Key Features:
- Premium materials and construction
- User-friendly design and operation
- Reliable performance in various conditions
- Comprehensive quality assurance
🔗 View Product Details & Purchase
💡 Need Help Choosing? Contact our expert team for personalized product recommendations!
