Oasis Takes a Stand Against Ticketmaster’s Dynamic Pricing
When Oasis announced their long-awaited reunion tour last month, fans celebrated the end of the Gallagher brothers’ 15-year feud. However, securing tickets proved nearly as challenging as the band’s reconciliation—thanks to Ticketmaster’s controversial dynamic pricing model.
The Problem with Dynamic Pricing
Dynamic pricing automatically increases ticket costs during high demand, leaving many fans paying significantly more than the original price. For Oasis’ European tour dates:
- Tickets initially priced at £150 surged to £350 at checkout
- Similar issues affected fans of artists like Sabrina Carpenter and Taylor Swift
Oasis’ Decision: A Win for North American Fans
On Monday, Oasis confirmed expanded North American tour dates—with one major difference: no dynamic pricing. The band’s management stated:
“When unprecedented demand meets inadequate technology, dynamic pricing creates an unacceptable fan experience.”
This move follows widespread backlash, including:
- A UK Competition and Markets Authority investigation
- A U.S. lawsuit by 39 state Attorneys General against Live Nation-Ticketmaster
Why Artists Struggle to Opt Out
While artists can disable dynamic pricing, many aren’t properly informed:
- Dimension 20 (Dropout’s D&D show) only discovered the opt-out option after fan complaints
- Technical failures during high-profile sales (e.g., Taylor Swift’s 2022 tour) compound frustrations
The Scalping Paradox
Ticketmaster claims dynamic pricing combats scalpers by making bulk purchases less profitable. Yet:
- Scalpers still profit from inflated prices
- Genuine fans bear the financial burden
Regulatory Backlash Grows
UK CMA CEO Sarah Cardell emphasized:
*“Fans deserve fair treatment. Many were shocked by last-minute price hikes.”
As scrutiny intensifies, Oasis’ stance sets a precedent for artist-led ticketing reform—proving that even rock legends can champion fan fairness.
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