Off/Script Launches AI-Powered Fashion Design App for Creators
A New Era of Community-Driven Product Creation
Montreal-based startup Off/Script has officially launched its innovative mobile app, empowering creators to design, share, and monetize AI-generated fashion concepts. Founded by Jonathan Brun and Justine Massicotte, this platform bridges the gap between generative AI and tangible products through a unique community-powered model.
How the Off/Script Platform Works
- AI-Powered Design Studio: Leveraging Stable Diffusion and ControlNet technology, the app allows users to create professional product mockups without design expertise
- Community Voting System: Users vote on submitted designs, with popular concepts (100+ votes) moving to production
- End-to-End Support: Off/Script handles funding, manufacturing, and shipping for selected designs
- Manufacturer Network: Partners with over 1,000 manufacturers to bring concepts to life
Key Features for Creators
1. Accessible Design Tools
- Custom AI prompts or pre-made templates
- 360-degree product visualization
- Library of customizable clothing/accessory designs
2. Monetization Opportunities
- 20% sales commission + $500 upfront fee
- Ability to sell through personal websites/marketplaces
- Potential for local manufacturing partnerships
3. Diverse Product Categories
- Apparel (hoodies, swimsuits, trousers)
- Accessories (handbags, hats)
- Home decor and furniture
- Electronics and more
The AI Fashion Revolution
While AI-generated fashion isn’t new (with platforms like CALA adopting DALL-E), Off/Script stands out by:
- Democratizing design for all skill levels
- Creating a direct path from concept to physical product
- Offering fair compensation for creators
“Our studio helps creators across skill levels share their ideas beautifully,” says Massicotte. “Experienced designers can still use traditional tools like Photoshop if preferred.”
Addressing AI Art Controversies
The platform acknowledges concerns about originality in AI art but emphasizes:
- In-app reporting system for copyright issues
- Transparency tags for AI-generated submissions
- Focus on supporting truly creative applications of AI
“We’ve seen people use AI in remarkably creative ways,” Brun notes. “It’s about the artist’s unique touch.”
Current Traction and Future Vision
- 30 beta products already available
- Creators have earned thousands pre-launch
- $7M in funding from Accel, BlockTower, and White Star Capital
- Plans to expand local manufacturing networks globally
Currently available exclusively on the App Store, Off/Script aims to become the highest-paying platform for digital creators while bringing innovative, community-vetted products to market.
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