Piki by Turntable: A Game-Changer in Social Music Sharing

Turntable has launched Piki, a groundbreaking music app that blends human-curated radio with innovative social features. Designed to stand out in a crowded market, Piki offers a fresh take on music discovery by prioritizing personal connections over algorithms.

Why Piki Stands Out

  • Human-Powered Curation: Unlike algorithm-driven platforms like Pandora, Piki relies on music selections from friends and trusted sources.
  • Seamless Experience: Press play instantly without browsing or selecting moods—songs are handpicked by your network.
  • Social Integration: Share tracks (called “picking” or “repicking”), dedicate songs to friends, and see their reactions in real-time.

Key Features

  1. Smart Music Discovery:

    • Automatically streams songs curated by your social circle.
    • Option to filter by genre for a tailored experience.
  2. Enhanced Social Interaction:

    • Dedicate songs with personalized messages.
    • Notifications alert friends when you share a track.
  3. Profile Personalization:

    • Build a profile showcasing recently liked songs.
    • More intuitive than Last.fm and less tedious than 8tracks playlists.
  4. Multi-Platform Access:

    • Mobile-first design with a complementary web version for desktop users.

Behind the Scenes

Billy Chasen, Turntable’s co-founder and CEO, shared insights during a TechCrunch demo:

“People still crave music chosen by humans, not algorithms. Piki delivers that in a relaxed format—different from Turntable’s real-time rooms.”

The team spent a year refining Piki, aiming to bridge the gap between passive radio (Pandora) and on-demand streaming (Spotify).

Availability

Currently in invite-only beta, Piki’s web version will launch soon, followed by an iOS app within months. Sign up here for early access.

The Future of Music Discovery

Chasen envisions Piki as a niche service for shared moments—like hearing a friend’s party anthem or associating songs with specific people. By emphasizing social connections, Piki rekindles the joy of experiencing music together.

Editor’s Note: Piki’s focus on human curation and social integration could redefine how we discover music in an increasingly digital world.


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