Pogoseat Raises $2.3M to Expand Seat Upgrade Platform for Live Events
Los Angeles-based startup Pogoseat has successfully closed a $2.3 million seed funding round to scale its innovative mobile platform that transforms how fans experience live sports and entertainment events. The investment comes from a prestigious group of backers, positioning the company for significant growth in the dynamic event technology sector.
Transforming Fan Experiences with Real-Time Upgrades
Pogoseat’s core offering enables attendees to:
- Upgrade seats instantly via mobile app (even mid-event)
- Access premium in-game experiences
- Purchase special perks like mascot meet-and-greets
- Display messages on stadium jumbotrons
This technology solves a dual challenge for event organizers: maximizing venue revenue from unsold seats while enhancing fan engagement through personalized experiences.
Impressive Sports Industry Adoption
The platform has already gained traction with major sports franchises, including:
- Golden State Warriors (launch partner)
- Sacramento Kings
- San Francisco Giants
- Anaheim Ducks
- Brooklyn Nets
- Arena Football League
These partnerships demonstrate how Pogoseat creates value for teams by:
- Generating incremental revenue from unused seats
- Building fan loyalty through reward systems
- Offering data-driven insights into attendee behavior
Strategic Expansion Plans
With fresh capital, Pogoseat plans to:
- Broaden its sports franchise client base
- Expand into concerts and other live events
- Develop new in-venue experience offerings
- Enhance its mobile technology platform
The funding round attracted notable investors including Structure Capital, SK Ventures, Zelkova Ventures, and executives from Universal Music Group and Kodak, along with ownership groups from several professional sports teams.
The Future of Live Event Engagement
As venues seek innovative ways to boost attendance and fan satisfaction, Pogoseat’s technology represents a growing trend toward:
- Dynamic pricing models
- Mobile-first fan engagement
- Personalized event experiences
- Data-driven revenue optimization
The company’s successful funding round signals strong market confidence in its potential to reshape how audiences interact with live entertainment.
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