How Public App is Redefining Social Investing During Market Volatility
As the fintech sector experiences unprecedented growth, investment apps are thriving despite economic uncertainties. Among them, Public stands out by doubling down on its unique social investing features—a strategic move that’s resonating with today’s investors.
The Rise of Social Investing Platforms
With COVID-19 accelerating digital adoption, fintech startups focused on savings and investments are seeing record demand. Public, which launched from beta in September 2019, has capitalized on this trend with its innovative blend of commission-free investing and social networking capabilities.
Key Differentiators:
- Fractional share investing: Access to stocks and ETFs with any budget
- Transparent profiles: Users showcase their portfolios publicly (e.g., sample profile)
- Community-driven insights: Public feed for sharing investment theses
Accelerated Growth in Turbulent Times
Public’s co-founder and co-CEO Jannick Malling reports:
- 80% increase in new customers (April vs. March)
- 100% surge in trading activity
- 200% growth in user engagement time
“Our users are navigating market volatility together,” Malling explains. “This communal approach makes weathering financial storms significantly less daunting.”
Introducing Private & Group Messaging
Recognizing the need for deeper connections during market turbulence, Public fast-tracked its messaging feature rollout. While originally planned for later release, the company recognized the immediate value of:
- Private conversations for detailed strategy discussions
- Group chats for broader community engagement
- Real-time support during market swings
The Psychology Behind Social Investing
History shows investors crave community:
- 1990s day trading chat rooms
- Modern platforms like WallStreetBets
- Public’s long-term investor focus
“People fundamentally want to discuss their financial decisions,” notes Malling. “We’re building the social network investing has always needed.”
Organic Growth Through Network Effects
Unlike compe*****s relying on paid acquisition, Public grows primarily through:
- User referrals (the app improves with more connections)
- Authentic community building
- Shared learning experiences
What’s Next for Social Investing?
Public’s roadmap includes:
- Enhanced social features building on messaging
- Deeper community tools for investment education
- Continued focus on transparent, collaborative investing
As Malling concludes: “Just as Slack revolutionized workplace communication and Twitch transformed gaming communities, we’re creating the definitive social platform for investors.”
With market volatility likely to continue, Public’s social-first approach positions it uniquely in the crowded fintech landscape—proving that when it comes to investing, we’re better together.
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