QuBit Secures $7.5M to Revolutionize E-Commerce Personalization with Big Data
London-Based Startup Raises Series A Led by Balderton Capital
QuBit, a London-based big-data analytics startup founded by four ex-Googlers, has announced a \(7.5 million Series A funding round. The investment was led by [Balderton Capital](http://www.balderton.com), with participation from existing angel investors. Bernard Liatuad, Balderton's general partner and founder of Business Objects (acquired by SAP for \)6.8 billion), will join QuBit’s board.
The Power of Ex-Googlers and E-Commerce Innovation
Founded in 2010, QuBit leverages its founders’ Google expertise in product, marketing, and engineering to tackle e-commerce challenges. The company initially focused on the UK market, recognizing its high online spending rates and conversion hurdles.
Key Products Driving Growth:
- OpenTag: A cloud-based tag management system consolidating analytics, marketing, and ad services.
- New SaaS Analytics Platform: Recently launched to enhance data-driven decision-making for e-commerce businesses.
Traction and Market Expansion
QuBit has demonstrated impressive growth, with:
- 300% revenue increase in the past year.
- 1,000+ customers on its analytics platform, processing data from tens of millions of monthly visitors.
- 1,200+ enterprises using OpenTag, including major brands like Arcadia Group, John Lewis, BBC, and Staples.
The funding will fuel expansion into the U.S. and European markets, alongside further product development.
Why Investors Are Betting on QuBit
Graham Cooke, QuBit’s America CEO and co-founder, highlights the strong demand for e-commerce analytics, with the sector growing at 15% annually (peaking at 17% during holidays). Bernard Liatuad adds, “QuBit optimizes conversion and unlocks customer insights—this is the holy grail for retailers.”
Mobile and Future Opportunities
QuBit is prioritizing mobile optimization, viewing smartphones and tablets as critical touchpoints. Interestingly, 95% of mobile e-commerce revenue still comes from websites rather than apps, reinforcing the importance of seamless web experiences.
The Bigger Picture: Big Data’s Rising Tide
QuBit’s success underscores two key trends:
- Big Data’s Growing Role: Businesses are increasingly leveraging customer data responsibly to drive personalization.
- VC Confidence in Analytics: Despite broader funding challenges, big data remains a resilient investment sector.
Balderton plans to integrate QuBit’s solutions with its e-commerce portfolio, including KupiVIP and The Hut, further accelerating adoption.
“If we cracked the UK market, we can crack anywhere,” says Cooke—a bold vision for a startup poised to redefine e-commerce analytics.
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