Rec Launches to Revolutionize Parks & Recreation Management with Modern Tech
Local parks and recreation departments play a vital role in fostering healthy, active communities. Yet, many still rely on outdated systems that create friction for residents and limit revenue potential. Enter Rec, a startup emerging from stealth to transform how cities manage recreation programs.
A Modern Solution for Community Recreation
Founded in 2022 by former Uber Eats employees Birju Kadakia and Rachel Williams, Rec addresses the pain points of traditional recreation management with an all-in-one platform designed for:
- Residents: Discover and book classes, lessons, and events
- Instructors: Manage group clinics or private sessions
- City Staff: Access booking, workforce management, and marketing tools
- Administrators: Monitor usage metrics and resource availability
“We grew up relying on local rec centers,” Williams shared with TechCrunch. “Despite technological advances, most cities still operate like they did decades ago. We’re changing that.”
What Sets Rec Apart?
While compe*****s like ActiveNet and RecDesk offer partial solutions, Rec combines:
✔️ Unified booking system
✔️ Workforce management
✔️ Coaching lesson coordination
✔️ Community engagement tools
“Cities deserve better than clunky, outdated software,” emphasized Kadakia. “We’re delivering an experience that benefits both staff and residents.”
Early Traction and Expansion Plans
Currently serving eight California cities including Torrance and Santa Cruz County, Rec plans to:
- Add eight more locations in coming months
- Expand beyond traditional parks to schools, churches, and apartment complexes
- Grow its 10-person team across engineering and design
Key Growth Drivers:
- 4,000+ active users
- 100+ pickleball instructors on platform
- 40% month-over-month revenue growth in Q4 2023
The Business Model
Rec operates on a flexible fee structure:
- Variable pricing based on region and services
- Competitive with existing solutions
- Demonstrated to increase both participation and department revenue
Backed by $6.2 million in funding from NFX and other investors, Rec is poised to modernize community recreation nationwide. As Kadakia notes: “We’re building a future where access to local activities is beautifully simple.”
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