RetailMeNot Bolsters Personalization Strategy with Pickie Acquisition
In a strategic move to enhance its personalized shopping capabilities, digital coupon leader RetailMeNot has acquired Pickie, the innovative startup behind AI-driven product recommendations. The announcement marks another step in RetailMeNot’s expansion beyond traditional coupon services.
The Pickie Advantage: Curated Shopping Reinvented
Pickie distinguished itself in the e-commerce space by offering:
- A visually rich iPad app and email newsletter
- AI-powered product recommendations based on user interests
- Social media integration to surface items trending among friends
- A magazine-style interface blending discovery with seamless purchasing
“Pickie created an exceptional, shoppable experience that resonated with users,” noted industry analysts. “Its acquisition signals RetailMeNot’s commitment to more sophisticated personalization.”
Deal Highlights and Strategic Implications
- Acquisition Type: Talent and technology acquisition
- Post-Deal Changes: Pickie service will sunset immediately
- Team Transition: Select Pickie staff relocating to RetailMeNot’s Austin HQ
- Financial Terms: Undisclosed (per common practice for talent acquisitions)
This follows RetailMeNot’s pattern of strategic acquisitions including Actiepagina, Miwim, and VoucherCodes.co.uk. The company, which went public in 2013 (NYSE: SALE), currently boasts a \(1.6B market cap and \)200M+ annual revenue.
Investor Landscape
Pickie attracted funding from prominent backers:
- VC Firms: DFJ Gotham, Betaworks, Liberty City Ventures
- Corporate Investors: Bertelsmann Digital Media Investments
- Angel Investors: Including former BuzzFeed president Jon Steinberg and TechStars NYC’s David Tisch
The Future of Personalized Commerce
This acquisition highlights:
- The growing value of predictive shopping technologies
- RetailMeNot’s evolution from coupon provider to full-fledged shopping platform
- Increasing competition in AI-driven retail personalization
Industry watchers will be monitoring how RetailMeNot integrates Pickie’s technology to enhance its market-leading coupon platform with smarter recommendation engines.
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