Stigg Raises $17.5M to Revolutionize SaaS Pricing Flexibility
The Future of SaaS Monetization is Here
Stigg, a cutting-edge monetization platform (no relation to Top Gear’s The Stig), has secured $17.5 million in Series A funding to transform how SaaS companies manage pricing strategies. The platform empowers businesses to dynamically model pricing, create customizable pricing pages, and manage feature entitlements across different plans with unprecedented ease.
Why Stigg Stands Out
Key advantages of Stigg’s solution include:
- Developer-friendly SDK available in multiple programming languages
- Seamless integration that minimizes disruption to existing workflows
- Comprehensive management console for non-technical teams
- Real-time pricing adjustments without requiring code changes
From New Relic to Market Disruption
Founded by former New Relic executives Dor Sasson and Anton Zagrebelny, Stigg was born from firsthand experience with pricing challenges at scale.
“At New Relic, we struggled to implement usage-based pricing models,” Sasson explained. “The complexity of changing monetization strategies in a large public company revealed a critical market need.”
Image Credits: Stigg
The AI Pricing Revolution
The rise of AI features is forcing SaaS companies to rethink traditional pricing models. Stigg enables businesses to:
- Transition from rigid subscription models to flexible consumption-based pricing
- Implement outcome-based or work-based pricing structures
- Quickly adapt to market changes without engineering bottlenecks
“AI is fundamentally changing how we monetize software,” Sasson noted. “Companies need tools that keep pace with this transformation.”
How Stigg Works
The platform addresses two critical pain points:
- For Engineers: Decouples commercial logic from feature implementation
- For GTM Teams: Provides control over pricing without developer dependency
Image Credits: Stigg
Funding and Traction
Following a $6.4 million seed round in 2021, Stigg’s Series A was led by Red Dot Capital Partners with participation from:
- Unusual Ventures
- Emerge Ventures
- Redseed
- Cerca Partners
The company now serves notable clients including AI21labs, Cloudinary, PagerDuty, Miro, and Webflow, demonstrating strong market validation for its innovative approach to SaaS monetization.
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