The Growing Challenge of Data Center Cooling

As AI workloads surge, data centers face an unprecedented challenge: managing the intense heat generated by high-performance computing. Traditional cooling methods like air and water are struggling to keep up, creating a critical need for innovative solutions.

Barcelona-based Submer has emerged as a leader in this space, recently raising $55.5 million in a Series C funding round at a $500 million valuation. The investment, led by M&G with participation from Planet First Partners, Norrsken VC, and Mundi Ventures, will help scale their revolutionary immersion cooling technology.

How Submer’s Immersion Cooling Works

Submer’s solution involves submerging entire server racks in a proprietary, biodegradable coolant that:

  • Eliminates heat buildup more efficiently than air or water cooling
  • Reduces energy consumption by up to 50% compared to traditional methods
  • Captures waste heat for potential reuse in district heating systems
  • Extends hardware lifespan by protecting components from dust and corrosion

The company describes their coolant as an “amniotic fluid” for servers – a non-conductive, non-flammable liquid that maintains optimal operating temperatures.

The Energy Crisis in Data Centers

The timing couldn’t be more critical. Recent reports highlight:

  • Data centers consumed 460TWh in 2022 (1-2% of global energy use) [IEA]
  • AI workloads like ChatGPT require 10x more power than traditional searches [Goldman Sachs]
  • Global data center energy demand could double by 2026 – equivalent to Japan’s entire electricity consumption

“We’re at an inflection point,” explains Submer co-founder Pol Valls. “The industry can’t scale with current cooling methods. Our technology solves both the performance and sustainability challenges.”

Impressive Traction and Future Plans

Submer already counts among its clients:

  • Major hyperscalers (unnamed)
  • Telecom giants like Telefónica
  • Energy leaders including ExxonMobil
  • Government entities such as the European Commission

The company has also established partnerships with server manufacturers like Dell, Supermicro, and Intel to ensure hardware compatibility.

With new CEO Patrick Smets at the helm since January 2024, Submer is poised to expand its market presence. The fresh funding will accelerate:

  • Product development
  • Commercial deployments
  • Strategic partnerships

The Competitive Landscape

While Submer leads in funding and valuation among immersion cooling specialists, compe*****s are emerging:

  • LiquidStack (Texas) – Recently secured Tiger Global funding
  • Green Revolution Cooling (Texas) – Backed by U.S. government agencies
  • Icetope (UK) – Developing alternative liquid cooling solutions

As AI continues driving unprecedented demand for data center capacity, innovative cooling solutions like Submer’s will play a pivotal role in making the digital infrastructure of tomorrow both powerful and sustainable.


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