Artisan-Focused Home Decor Brand The Citizenry Raises $20M in Series B Funding
Direct-to-consumer home decor retailer The Citizenry has secured $20 million in Series B funding led by NextWorld Evergreen. The investment will accelerate the company’s expansion as a whole-home brand while maintaining its commitment to ethical sourcing and artisan partnerships.
Bridging Global Artisans With Conscious Consumers
Founded by Rachel Bentley and Carly Nance, The Citizenry collaborates with skilled artisans worldwide to create limited-edition, handcrafted home goods. Each piece is individually numbered, emphasizing the brand’s focus on quality and craftsmanship.
“We identified a market gap for premium, thoughtfully crafted home goods that make a positive global impact,” said Bentley, who brings supply chain expertise from her time at Bain & Company. “Our model prioritizes long-term partnerships with artisan communities rather than seasonal transactions.”
A Sustainable Business Model With Measurable Impact
Key aspects of The Citizenry’s approach:
- Pays artisans double the local minimum wage on average
- Currently undergoing full verification with the World Fair Trade Organization (WFTO)
- Supports 3,000 global artisan jobs since 2019
- Achieved 200% sales growth since Series A funding
- 45% of sales come from repeat customers
The Rise of Ethical Consumerism in Home Decor
Bentley notes a significant shift in consumer priorities: “Today’s buyers care deeply about social responsibility—how products are made environmentally and ethically. This mirrors the farm-to-table movement in food, but applied to home goods.”
While not competing with mass-market retailers on price, The Citizenry positions itself between budget and luxury options, offering:
- Handcrafted quality at accessible price points
- Full transparency about sourcing and production
- Limited-edition collections that tell artisans’ stories
What’s Next for The Citizenry?
The Series B funding will support:
- Expansion of furniture offerings (currently the most popular category)
- Growth of physical retail presence, building on their successful NYC SoHo flagship
- Enhanced artisan partnerships to scale production responsibly
“Sustainable income for artisans creates real change,” Bentley emphasizes. “We’re proving you can build a successful business while doing right by workers and the planet.”
Image Credits: The Citizenry
With consumer demand for ethical products rising across industries, The Citizenry’s latest funding round positions them as a leader in the conscious home decor movement.
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