Threads Surpasses 100M Daily Active Users in Rapid Growth Phase
Meta’s microblogging platform, Threads, continues its meteoric rise, now boasting 100 million daily active users (DAUs) and 300 million monthly active users (MAUs). CEO Mark Zuckerberg announced the milestone on Monday, marking the first official disclosure of Threads’ daily engagement metrics.
Key Growth Drivers
- Exodus from X (formerly Twitter): Threads has capitalized on user dissatisfaction with its rival platform, attracting a significant influx of former X users.
- Sustained sign-ups: The platform has maintained 1 million new sign-ups daily for three consecutive months, as noted by Instagram head Adam Mosseri.
- Competitive landscape: Threads’ growth coincides with Bluesky reaching 25 million users, highlighting the shifting dynamics in microblogging.
Strategic Feature Rollouts
Meta has aggressively enhanced Threads’ functionality to retain and attract users:
- Custom feeds for personalized content discovery
- Starter Packs to help new users build their networks
- Default feed customization options for better user control
Market Implications
The platform’s growth from 275 million MAUs in November to 300 million demonstrates Threads’ accelerating adoption. As Meta continues to innovate and capitalize on compe*****s’ missteps, Threads is positioning itself as a major player in the social media landscape.
Data sources: TechCrunch
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